This article explains what changes, what stays the same, and what to expect after a disconnection.
What Does “Disconnecting a Data Source” Mean?
When you disconnect a data source, you are stopping GrowthOptix from receiving new data from that source.
Depending on the type of source, this may include:
Revenue integrations (Stripe, PayPal).
Marketing integrations (Google Ads, Meta, Microsoft Advertising, etc.).
The disconnection only affects future data collection.
What Happens to Existing Data?
Disconnecting a data source does not delete historical data.
Past data already collected remains visible in your dashboards.
Historical metrics, charts, and tables are preserved.
Reports generated before the disconnection remain unchanged.
GrowthOptix never removes historical data unless explicitly deleted.
What Happens After Disconnection?
Once a data source is disconnected:
No new data will be synced from that source.
Dashboards may stop updating for metrics related to that source.
Some metrics may show zero values for future periods.
Blended views may reflect partial data if other sources remain connected.
This behavior is expected and does not indicate an error.
Can I Reconnect the Data Source Later?
Yes.
You can reconnect a previously disconnected data source at any time from Settings.
After reconnection:
New data will start flowing again.
Historical data remains intact.
Metrics resume updating going forward.
GrowthOptix does not retroactively fill gaps for periods when the source was disconnected.
Important Things to Know
Disconnecting a source does not affect your external platforms.
Billing or ad accounts are never modified by GrowthOptix.
Disconnections require user action and confirmation.
Only authorized users can manage data source connections.
When Should You Disconnect a Data Source?
Common reasons include:
Pausing a marketing channel.
Switching billing providers.
Cleaning up unused or test integrations.
Troubleshooting configuration issues.
Need Help?
If you’re unsure whether disconnecting a data source is the right move, or if something doesn’t look right afterward, reach out to us through the in-app chat. We’re happy to help.