This article explains how often data refreshes, why numbers may change, and how time zones are handled across dashboards.
How Often Does Data Refresh?
GrowthOptix refreshes data automatically and periodically throughout the day.
Data is pulled from connected integrations (Stripe, PayPal, ad platforms) in scheduled syncs.
Tracking Script data (visits, events, page views) is collected in near real-time.
Dashboards update as new data becomes available.
Because data sources refresh at different intervals, some metrics may update faster than others.
Why Numbers May Change After Refresh.
It is normal to see numbers change after a data refresh. This can happen because:
External platforms finalize or adjust reported data.
Late events or delayed conversions are received.
Attribution windows are updated.
Filters or date ranges are recalculated.
GrowthOptix always reflects the most accurate and up-to-date data available.
Real-Time vs Processed Data.
Some metrics update faster than others:
Script-based data (visits, page views, events) updates close to real time.
Integration-based data (revenue, spend, campaign stats) may arrive with a delay.
This is expected behavior and does not indicate an issue.
How Time Zones Work in GrowthOptix.
GrowthOptix uses a single account-level time zone to display all data consistently.
All dashboards align to your account’s configured time zone.
Dates and daily aggregates are calculated using that time zone.
This ensures consistency across revenue, marketing, and attribution data.
If your external platforms use different time zones, GrowthOptix normalizes the data to avoid mismatches.
Common Scenarios to Be Aware Of.
A conversion happening late at night may appear on the next day, depending on your time zone.
Daily totals may shift slightly after data refresh completes.
Campaign metrics may lag behind traffic metrics for a short period.
These behaviors are expected in data-driven platforms.
Best Practices.
To avoid confusion:
Allow time for data to fully refresh before drawing conclusions.
Compare metrics using the same date range and time zone.
Avoid checking numbers too frequently during active sync windows.
Use longer time ranges for strategic decisions.
Important Notes.
GrowthOptix does not modify source data.
Refresh timing depends on external platforms.
Some platforms apply post-processing after the initial sync.
Data accuracy improves as more data is collected.
Need Help?
If you notice unexpected changes or have questions about data timing or time zones, reach out to us through the in-app chat. We’re happy to help.