What FAI is designed to do
FAI is built to help you make sense of your data without needing to manually analyze multiple dashboards.
Instead of navigating different views and metrics, FAI allows you to explore your data more directly and intuitively.
Its goal is to help you:
Understand what is happening in your business.
Identify trends and changes over time.
Connect different data points across revenue and marketing.
How FAI works across your data
FAI uses the data available in your GrowthOptix account, including:
Payment data from Stripe and PayPal.
First-party tracking data from The Script.
Marketing and attribution data from connected ad platforms.
Historical and real-time data from your dashboards.
By combining these sources, FAI helps you see how different parts of your business relate to each other.
What FAI helps you understand
FAI is designed to support questions across different areas, such as:
Revenue performance
Changes in revenue over time.
Growth patterns and trends.
Customer and subscription behavior.
Marketing performance
Where users come from.
How traffic converts.
Differences between channels.
Business trends
What is improving or declining.
How recent changes impact performance.
How different metrics are connected.
FAI focuses on helping you understand context, not just individual numbers.
How FAI complements your dashboards
FAI does not replace dashboards. It works alongside them.
Dashboards help you monitor structured metrics
FAI helps you explore and interpret those metrics
This means you can move from:
“What is happening?” → dashboards
“Why is this happening?” → FAI
When to use FAI
FAI is most useful when you want to:
Get a quick understanding of your current performance.
Investigate changes in your data.
Connect insights across revenue and marketing.
Explore your data without navigating multiple dashboards.
What to expect when using FAI
FAI reflects the data available in your account.
If your setup is still in progress, you may notice:
Limited insights.
Incomplete answers.
Fewer data connections.
As more data is connected and tracked, FAI becomes more useful and accurate over time.
Need help?
If you have questions about how FAI works or how to use it effectively, you can contact us through the in-app chat, and we’ll be happy to help.