Your all-in-one snapshot for real-time revenue analytics.
What Is the Home Dashboard?
The Home Dashboard in GrowthOptix is your go-to view for monitoring overall business health at a glance. It centralizes your most important subscription metrics into a single, real-time overview- No digging, exporting, or switching tabs.
Whether you're a founder, marketer, CFO, or analyst, this dashboard makes it easy to keep track of growth, churn, and revenue performance across Stripe, PayPal, or blended data.
Key Metrics You’ll See
The Home Dashboard includes over 20 metrics visualized as tiles, each with its trend line and real-time value. Here's a breakdown of what you’ll find:
Revenue & Growth
MRR (Monthly Recurring Revenue)
ARR (Annual Recurring Revenue)
MRR Growth Rate (%)
Total Revenue
New Recurring Revenue
Churned Revenue
Subscribers & Customers
New Subscriptions
Churn Rate (Revenue)
Existing Customers
Existing Subscriptions
One-Time Customers
New Customers
Trials, Upgrades, and Refunds
Total Trials
Total Trials (Revenue)
Upgrades
Downgrades
Refunds
Per-Customer Metrics
Average Revenue Per Customer (ARPC)
Average Revenue Per Subscription
Stripe Fees/PayPal Fees
Filters and Data Views
At the top of the Home Dashboard, you can apply filters to customize the data:
Date Range Selector – View metrics for any timeframe (e.g., last 30 days, custom range).
Integration Filter – Toggle between Stripe, PayPal, or Blended View.
Night mode – Use Night mode if you prefer your screen a little darker.
These filters apply instantly across all metrics, giving you flexible and dynamic insight in just a few clicks.
Why This Dashboard Matters
The Home Dashboard is built to help teams:
Get instant revenue visibility without manual reporting
Identify problems like churn spikes or low conversion days
Align on goals by tracking MRR, growth rate, and customer movement
Monitor key SaaS metrics without needing analysts or developers
It’s the first place to check in the morning—and your real-time performance companion throughout the day.
Tip: Export or Share Reports
You can export any chart or metric from the Home Dashboard for internal presentations, investor updates, or performance reviews. Use the export icon on each tile to download visuals or copy key data points.
Recap
The Home Dashboard gives a complete overview of revenue and customer health.
Metrics are grouped into Revenue, Subscribers, Trials, and Per-Customer categories.
Real-time data is pulled from Stripe, PayPal, or both.
Use filters to zoom into the data you care about.
All updates are synced and refreshed automatically.
Need Help?
If you think something looks off on your dashboard or need help setting up filters, reach out to us anytime at: [email protected]