GrowthOptix

Luis Schiffmann

Check everything related to GrowthOptix Dashboards and Metrics

Dashboards & Metrics

Understanding the Home Dashboard in GrowthOptix

Home.

Understanding the Customers Dashboard in GrowthOptix

Customers.

The Products Dashboard in GrowthOptix offers a centralized view of your product performance metrics.

Products.

The Subscriptions Dashboard in GrowthOptix is a powerful tool designed to help you monitor and analyze your subscription-based business.

Subscriptions.

A powerful way to monitor and optimize the performance of free and paid trials, all through AI-driven insights.

Trial AI Dashboard (Stripe Only)

The Revenue Dashboard in GrowthOptix provides a comprehensive and real-time overview of your financial performance.

Revenue.

The Map Dashboard in GrowthOptix delivers a dynamic, geographical view of your revenue and subscription data.

Maps.

The Forecast & Goal Dashboard in GrowthOptix provides a detailed overview of your revenue performance and projections.

Forecast & Goals.

Smart Revenue Analytics Dashboards

Monthly Recurring Revenue (MRR)

Annual Recurring Revenue (ARR)

MRR Growth Rate

New Subscriptions

New Recurring Revenue

Churned Revenue

Churn Rate (Revenue & Subscriptions)

Total Revenue

Net Revenue

Existing Customers

Existing Subscriptions

One-Time Customers

New Customers

Total Trials

Total Trial Revenue

Stripe Fees

Refunds

Smart Revenue Analytics Metrics (Glossary & Concepts)

The Overview section in Marketing Attribution gives you a high-level view of how your marketing efforts perform across channels, time periods, and campaigns.

Overview.

The Landing Page section helps you understand how individual pages on your website perform as entry points for your marketing campaigns.

Landing Page.

The Device section in Marketing Attribution shows how your traffic, conversions, and revenue perform across different device types.

Device.

The Geography section in the Marketing Attribution dashboard helps you analyze performance by country. It allows you to understand where your traffic, conversions, sales, and revenue are coming from geographically.

Geography.

The Referrers section in Marketing Attribution helps you understand where your website visitors are coming from and how different referral sources contribute to traffic volume and user engagement.

Referrers.

Without events, GrowthOptix can measure traffic. With events, GrowthOptix measures performance.

Events.

The UTM Manager in GrowthOptix helps you create, organize, and manage UTM tracking links directly from the platform, ensuring consistent campaign naming and accurate attribution across all Marketing Attribution dashboards.

UTM Manager.

This article explains what you can see without the script and what requires it...

What Data Is Available Without the Tracking Script (and What Isn’t).

Visits, Events, and Conversions are closely related, but they measure different stages of user behavior. Understanding the difference helps you interpret your funnels correctly.

Understanding the Difference Between Visits, Events, and Conversions in GrowthOptix.

Learn more about Marketing Attribution Feature.

Marketing Attribution Dashboard

Paid Clicks are the total number of clicks from paid advertising traffic captured on your website by the GrowthOptix Tracking Script.

Paid Clicks.

Organic Clicks represent the total number of clicks generated without any advertising cost that reach your website and are captured by the GrowthOptix Tracking Script.

Organic Clicks

Page Views represents the total number of pages a user views on your website during their visit, as tracked by the GrowthOptix Tracking Script.

Page Views.

Sessions represent the total number of browsing sessions that start on your website and are captured by the GrowthOptix Tracking Script.

Sessions.

Visitors represent the total number of unique devices detected on your website by the GrowthOptix Tracking Script during a selected time period.

Visitors.

Leads represents the total number of lead events captured by the GrowthOptix Tracking Script on your website.

Leads.

Sales Quantity represents the total number of sales events captured by the GrowthOptix Tracking Script on your website.

Sales Quantity.

Sales Amount represents the total monetary value generated from initial sales attributed to your marketing traffic within the selected time range.

Sales Amount.

In GrowthOptix, a Sign-Up Event represents a user registration action on your website.

Sign-Ups.

Upsells Quantity represents the number of additional purchases made by existing customers after an initial sale.

Upsells Quantity.

Upsells Amount represents the total monetary value generated from upsell purchases made by existing customers after an initial sale.

Upsells Amount.

Sales measures the total count of transactions, regardless of their monetary value.

Sales.

Revenue represents the total monetary value generated from all completed transactions across your business.

Conversions represent the total number of meaningful actions completed by users across your funnel.

Conversions.

Conversion Rate measures how effectively your traffic converts into meaningful actions such as leads, sales, and upsells.

Conversion Rate.

Spend represents the total amount of money spent on advertising during the selected period.

Spend.

ROI (Return On Investment) measures the net profitability of your advertising efforts after accounting for ad spend.

ROI.

ROAS (Return On Ad Spend) measures how much revenue is generated for every dollar spent on advertising.

ROAS.

Sources represent the origin of the traffic that arrives on your website.
In GrowthOptix, the source is primarily determined using the utm_source parameter from your tracked URLs.

Sources & Campaigns.

Sales Conversion Rate represents the percentage of website visitors that complete a purchase, based on data captured by the GrowthOptix Tracking Script.

Sales Conversion Rate

Lead Conversion Rate represents the percentage of website visitors that become leads, based on data captured by the GrowthOptix Tracking Script.

Lead Conversion Rate

Signup Conversion Rate represents the percentage of website visitors that complete a signup action, based on data captured by the GrowthOptix Tracking Script.

Signup Conversion Rate

Cost Per Sale represents the average amount of marketing spend required to generate a single sale.

Cost Per Sale

Cost Per Lead represents the average amount of marketing spend required to generate a single lead.

Cost Per Lead

Cost Per Signup represents the average amount of marketing spend required to generate a new signup or registered user.

Cost Per Signup

Learn More About Marketiing Attribution Metrics.

Marketing Attribution Metrics (Glossary & Concepts)

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