A “sale” is any conversion event that you or your team have defined as a sale-type event, typically a completed purchase, subscription, booking, or any action that generates revenue for your business.
This KPI shows how many paying customers your marketing efforts generated within the selected time period.
How Total Sales is Measured in GrowthOptix.
GrowthOptix calculates Total Sales as the sum of all events marked with the event type sale, based on your Tracking Script configuration.
A sale event is recorded when:
A user completes a purchase.
A transaction confirmation page loads.
A custom sale event is triggered (e.g., “CheckoutSuccess”, “SubscriptionPurchase”).
The sale event passes a revenue value (optional but recommended).
All sales are automatically attributed to the correct Source, Medium, and Campaign using the event’s UTM parameters.
Why Total Sales Matters.
This metric is essential because it allows you to understand:
Which marketing channels actually generate paying customers.
How efficiently your funnel converts leads into sales.
The true revenue impact of each acquisition campaign.
The relationship between ad spend and final conversions.
How your purchase events trend over time.
It is one of the key indicators that link marketing performance directly to revenue.
Example
In a selected date range, your script records:
57 successful transactions
12 subscription activations
4 high-value manual sale events (e.g., phone-closed deals)
GrowthOptix will display: Sales Quantity= 57 + 12 + 4 = 73
Best Practices
To optimize this metric:
Ensure your sale confirmation event fires only once per purchase.
Verify that your sale event includes a revenue value when possible.
Combine Total Sales with Spend to evaluate cost efficiency.
Compare channel-level sales to identify your highest-performing sources.
Use Total Sales trends to detect funnel problems (e.g., checkout issues).
Limitations
Incorrect script placement may cause duplicate or missing sale events.
If a customer’s browser blocks scripts, the sale may not register.
Sales tracked offline or via other channels won’t appear unless manually imported.
Does not distinguish between first-time vs returning customers (unless modeled separately).
Where to Find This Metric
You can find Sales Quantity across different sections of the Marketing Attribution dashboard, including Overview, Campaigns, and other detailed reporting views.
Need Help?
If you have any questions about dashboards or features, please feel free to reach out to us anytime through the GrowthOptix in-app chat. Our team will be happy to help.