GrowthOptix

Paid Clicks are the total number of clicks from paid advertising traffic captured on your website by the GrowthOptix Tracking Script.

Paid Clicks.

Organic Clicks represent the total number of clicks generated without any advertising cost that reach your website and are captured by the GrowthOptix Tracking Script.

Organic Clicks

Page Views represents the total number of pages a user views on your website during their visit, as tracked by the GrowthOptix Tracking Script.

Page Views.

Sessions represent the total number of browsing sessions that start on your website and are captured by the GrowthOptix Tracking Script.

Sessions.

Visitors represent the total number of unique devices detected on your website by the GrowthOptix Tracking Script during a selected time period.

Visitors.

Leads represents the total number of lead events captured by the GrowthOptix Tracking Script on your website.

Leads.

Sales Quantity represents the total number of sales events captured by the GrowthOptix Tracking Script on your website.

Sales Quantity.

Sales Amount represents the total monetary value generated from initial sales attributed to your marketing traffic within the selected time range.

Sales Amount.

In GrowthOptix, a Sign-Up Event represents a user registration action on your website.

Sign-Ups.

Upsells Quantity represents the number of additional purchases made by existing customers after an initial sale.

Upsells Quantity.

Upsells Amount represents the total monetary value generated from upsell purchases made by existing customers after an initial sale.

Upsells Amount.

Sales measures the total count of transactions, regardless of their monetary value.

Sales.

Revenue represents the total monetary value generated from all completed transactions across your business.

Revenue.

Conversions represent the total number of meaningful actions completed by users across your funnel.

Conversions.

Conversion Rate measures how effectively your traffic converts into meaningful actions such as leads, sales, and upsells.

Conversion Rate.

Spend represents the total amount of money spent on advertising during the selected period.

Spend.

ROI (Return On Investment) measures the net profitability of your advertising efforts after accounting for ad spend.

ROI.

ROAS (Return On Ad Spend) measures how much revenue is generated for every dollar spent on advertising.

ROAS.

Sources represent the origin of the traffic that arrives on your website.
In GrowthOptix, the source is primarily determined using the utm_source parameter from your tracked URLs.

Sources & Campaigns.

Luis Schiffmann

Learn More About Marketiing Attribution Metrics.

Marketing Attribution Metrics (Glossary & Concepts)

Create a custom design with text, images, and links

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Empty Help Center

Uh oh. That page doesn’t exist.

Home

Search results

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.