GrowthOptix

Paid Clicks are the number of clicks generated from paid advertising campaigns and identified by the GrowthOptix Tracking Script.

Paid Clicks.

Organic Clicks are clicks generated without paid advertising, including traffic from organic sources such as search engines, direct visits, referrals, and organic social traffic.

Organic Clicks

Page Views represents the total number of pages a user views on your website during their visit, as tracked by the GrowthOptix Tracking Script.

Page Views.

Sessions represent the total number of browsing sessions that start on your website and are captured by the GrowthOptix Tracking Script.

Sessions.

Visitors represent the total number of unique devices detected on your website by the GrowthOptix Tracking Script during a selected time period.

Visitors.

Leads represent the number of users who completed a lead action on your website, such as submitting a form, requesting a demo, or triggering an event marked as a lead.

Leads.

Sales Quantity represents the total number of sales events captured by the GrowthOptix Tracking Script on your website.

Sales Quantity.

Sales Amount represents the total monetary value generated from initial sales attributed to your marketing traffic within the selected time range.

Sales Amount.

In GrowthOptix, a Sign-Up Event represents a user registration action on your website.

Sign-Ups.

Upsells Quantity represents the number of additional purchases made by existing customers after an initial sale.

Upsells Quantity.

Upsells Amount represents the total monetary value generated from upsell purchases made by existing customers after an initial sale.

Upsells Amount.

Sales measures the total count of transactions, regardless of their monetary value.

Sales.

Revenue represents the total monetary value generated from all completed transactions across your business.

Revenue.

Conversions represent the total number of meaningful actions completed by users across your funnel.

Conversions.

Conversion Rate measures how effectively your traffic converts into meaningful actions such as leads, sales, and upsells.

Conversion Rate.

Spend represents the total amount of money spent on advertising during the selected period.

Spend.

ROI, or Return on Investment, shows the return generated from your marketing spend based on revenue tracked in GrowthOptix.

ROI.

ROAS (Return On Ad Spend) measures how much revenue is generated for every dollar spent on advertising.

ROAS.

Sources & Campaigns help you understand where your website traffic comes from and which marketing efforts are driving visits, leads, sales, revenue, and ROI.

Sources & Campaigns.

Sales Conversion Rate is the percentage of tracked clicks or visitors that result in a completed sale.

Sales Conversion Rate

Lead Conversion Rate represents the percentage of website visitors that become leads, based on data captured by the GrowthOptix Tracking Script.

Lead Conversion Rate

Signup Conversion Rate represents the percentage of website visitors that complete a signup action, based on data captured by the GrowthOptix Tracking Script.

Signup Conversion Rate

Cost Per Sale represents the average amount of marketing spend required to generate a single sale.

Cost Per Sale

Cost Per Lead represents the average amount of marketing spend required to generate a single lead.

Cost Per Lead

Cost Per Signup represents the average amount of marketing spend required to generate a new signup or registered user.

Cost Per Signup

Clicks represent the number of unique page visits based on a unique combination of page URL and visitor ID.

Clicks

Total Clicks represent the total number of clicks driving users to your website from both paid and organic sources.

Total Clicks

Clicks Difference shows the difference between the clicks reported by your connected ad platforms and the clicks captured through GrowthOptix Website Tracking.

Clicks Difference

Average CPC, or Average Cost Per Click, shows the average amount you paid for each click on your ads.

Average CPC

CPM, or Cost Per Mille, shows the average cost to generate one thousand ad impressions.

Impressions represent the total number of times your ads were displayed on screen.

Impressions

ROAS Difference shows the difference between the ROAS calculated from GrowthOptix Website Tracking and the ROAS reported by your connected ad platforms.

ROAS difference

Conversions Difference shows the difference between conversions captured through GrowthOptix Website Tracking and conversions reported by your connected ad platforms

Conversions (Difference)

Luis Schiffmann

Learn More About Marketiing Attribution Metrics.

Marketing Attribution Metrics (Glossary & Concepts)

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