GrowthOptix

Paid Clicks are the total number of clicks from paid advertising traffic captured on your website by the GrowthOptix Tracking Script.

Paid Clicks.

Organic Clicks represent the total number of clicks generated without any advertising cost that reach your website and are captured by the GrowthOptix Tracking Script.

Organic Clicks

Page Views represents the total number of pages a user views on your website during their visit, as tracked by the GrowthOptix Tracking Script.

Page Views.

Sessions represent the total number of browsing sessions that start on your website and are captured by the GrowthOptix Tracking Script.

Sessions.

Visitors represent the total number of unique devices detected on your website by the GrowthOptix Tracking Script during a selected time period.

Visitors.

Leads represents the total number of lead events captured by the GrowthOptix Tracking Script on your website.

Leads.

Sales Quantity represents the total number of sales events captured by the GrowthOptix Tracking Script on your website.

Sales Quantity.

Sales Amount represents the total monetary value generated from initial sales attributed to your marketing traffic within the selected time range.

Sales Amount.

In GrowthOptix, a Sign-Up Event represents a user registration action on your website.

Sign-Ups.

Upsells Quantity represents the number of additional purchases made by existing customers after an initial sale.

Upsells Quantity.

Upsells Amount represents the total monetary value generated from upsell purchases made by existing customers after an initial sale.

Upsells Amount.

Sales measures the total count of transactions, regardless of their monetary value.

Sales.

Revenue represents the total monetary value generated from all completed transactions across your business.

Revenue.

Conversions represent the total number of meaningful actions completed by users across your funnel.

Conversions.

Conversion Rate measures how effectively your traffic converts into meaningful actions such as leads, sales, and upsells.

Conversion Rate.

Spend represents the total amount of money spent on advertising during the selected period.

Spend.

ROI (Return On Investment) measures the net profitability of your advertising efforts after accounting for ad spend.

ROI.

ROAS (Return On Ad Spend) measures how much revenue is generated for every dollar spent on advertising.

ROAS.

Sources represent the origin of the traffic that arrives on your website.
In GrowthOptix, the source is primarily determined using the utm_source parameter from your tracked URLs.

Sources & Campaigns.

Sales Conversion Rate represents the percentage of website visitors that complete a purchase, based on data captured by the GrowthOptix Tracking Script.

Sales Conversion Rate

Lead Conversion Rate represents the percentage of website visitors that become leads, based on data captured by the GrowthOptix Tracking Script.

Lead Conversion Rate

Signup Conversion Rate represents the percentage of website visitors that complete a signup action, based on data captured by the GrowthOptix Tracking Script.

Signup Conversion Rate

Cost Per Sale represents the average amount of marketing spend required to generate a single sale.

Cost Per Sale

Cost Per Lead represents the average amount of marketing spend required to generate a single lead.

Cost Per Lead

Cost Per Signup represents the average amount of marketing spend required to generate a new signup or registered user.

Cost Per Signup

Luis Schiffmann

Learn More About Marketiing Attribution Metrics.

Marketing Attribution Metrics (Glossary & Concepts)

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