This metric helps you understand whether your ad spend is producing enough revenue to justify the investment.
How ROI is measured
GrowthOptix calculates ROI by comparing revenue generated against ad spend.
ROI uses:
Revenue tracked by GrowthOptix.
Spend data from connected ad platforms.
In simple terms, ROI helps answer: “How much return am I getting from the money spent on ads?”
Where to find ROI
You can find ROI in the Marketing Attribution dashboard, including table views, metric cards, and other reporting views where revenue and spend performance are analyzed.
Formula
GrowthOptix calculates ROI using the revenue and spend available for the selected source, campaign, or reporting view.
ROI = (Revenue / Spend) / Spend × 100 (%)
Note: ROI depends on both revenue tracking and ad platform spend data being available.
What’s included in ROI
ROI may include:
Revenue tracked by GrowthOptix.
Spend from connected ad platforms.
Campaign, source, or channel-level performance.
Attributed revenue based on your selected attribution settings.
What’s not included in ROI
ROI does not include:
Revenue that is not tracked or attributed in GrowthOptix.
Spend from ad platforms that are not connected.
Organic traffic with no ad spend.
Offline costs or manual business expenses.
Revenue or spend outside the selected date range.
Example
Let’s say a campaign generated $5,000 in revenue and had $1,000 in ad spend during the selected period.
GrowthOptix uses those values to calculate ROI based on the available revenue and spend data.
If the campaign generated more revenue compared to the amount spent, ROI will be positive.
If the campaign generated little or no revenue compared to spend, ROI may be low or negative.
This helps you quickly identify which campaigns are producing better returns.
Why ROI matters
ROI helps you understand the efficiency of your marketing investment.
This metric is useful for analyzing:
Campaign profitability.
Source and channel performance.
Revenue generated from ad spend.
Whether paid campaigns are worth scaling.
Which campaigns may need optimization.
ROI is especially useful when reviewed alongside Revenue, Spend, ROAS, Sales, Cost Per Sale, and Conversion Rate.
Best practices
To keep ROI accurate:
Make sure your ad platforms are connected.
Confirm that spend data is syncing correctly.
Make sure revenue is being tracked and attributed properly.
Review ROI by campaign, source, or channel.
Compare ROI with ROAS and Cost Per Sale for better context.
Limitations and important notes
ROI depends on both revenue and spend data.
Differences or unexpected values may happen because of:
Missing ad platform spend data.
Revenue not being attributed to a source or campaign.
Delays in ad platform reporting.
Differences in attribution settings.
Selected date ranges that do not include both spend and revenue.
Campaigns with spend but no attributed revenue.
If spend is zero or missing, ROI may show as zero, blank, or unavailable depending on the reporting view.
Need help?
If ROI shows zero, negative, or unexpected values, check that your ad platforms are connected, spend is syncing, and revenue is being attributed correctly.
If you still need help, contact us through the in-app chat, and we’ll be happy to review your setup.