Unlike ROAS, ROI tells you how much profit or loss you generate relative to what you spend.
What ROI Measures.
ROI measures the net return from advertising.
It answers the question:
After paying for ads, how much value did I actually gain or lose?
How ROI Is Calculated In GrowthOptix.
GrowthOptix calculates ROI using the following formula:
ROI = (Revenue − Spend) ÷ Spend
Where:
Revenue is generated from tracked sales and upsells.
Spend is the advertising cost reported by ad platforms.
This formula reflects true profitability, not just revenue volume.
Data Sources Used For ROI.
ROI combines data from two sources:
Revenue: Captured on-site by the GrowthOptix Tracking Script.
Spend: Reported directly by advertising platforms.
GrowthOptix does not modify or estimate these values.
Where To Find This Metric.
You can find ROI in:
Marketing Attribution Overview.
Source-Level Tables.
Campaign-Level Tables.
Metric Chart View.
Different tables across Marketing Attribution.
ROI is shown only when both Revenue and Spend are available.
What’s Included In ROI.
ROI includes:
Revenue from tracked sales and upsells.
Advertising spend from connected ad platforms.
Attribution based on your selected attribution model.
What’s Not Included.
ROI does not include:
Organic or unpaid revenue.
Platform-estimated revenue.
Offline costs or operational expenses.
Revenue events not captured by the Tracking Script.
If Spend is $0, ROI cannot be calculated and may appear as 0 or undefined.
How To Interpret ROI Values.
ROI > 0 → Profitable advertising.
ROI = 0 → Break-even.
ROI < 0 → Loss.
ROI = 1.0 → 100% return on ad spend (profit equals spend).
ROI is shown as a ratio, not a percentage.
Example: ROI In Practice.
Revenue: $25,000
Spend: $10,000
ROI = (25,000 − 10,000) ÷ 10,000 = 1.5
This means: For every $1 spent on ads, the business earned $1.50 in net profit.
ROI vs ROAS.
ROI measures profitability.
ROAS measures gross revenue efficiency.
ROI answers “Was it profitable?”
ROAS answers “How much revenue did ads generate?”
Why ROI Matters.
ROI helps you:
Measure real advertising profitability.
Identify losing campaigns early.
Optimize budgets effectively.
Compare performance across channels.
Need Help?
If ROI looks incorrect:
Verify revenue tracking.
Confirm ad spend sync.
Review attribution settings.
Contact us anytime via the in-app chat inside GrowthOptix.