This metric shows how much revenue your upsells generate, not how many upsell actions occurred.
What Upsells Amount Measures.
Upsells Amount measures the sum of revenue generated by upsell events during a selected time period.
Each upsell contributes its full monetary value to this metric. It focuses on revenue expansion, helping you understand how much additional value you are extracting from existing customers.
How Upsells Amount Is Measured In GrowthOptix.
Upsells Amount is measured on-site, using the GrowthOptix Tracking Script.
GrowthOptix records Upsells Amount when:
A customer completes an initial purchase.
An additional purchase (upsell) occurs.
The event is classified as an upsell.
The Tracking Script captures the event.
The monetary value of the upsell is recorded.
The event is successfully processed and attributed.
Only completed upsell transactions captured by the script are included.
Where To Find This Metric.
You can find the Upsells Amount in:
Marketing Attribution Overview.
Source-level tables.
Campaign-level tables.
Metric Chart View.
Different tables across Marketing Attribution.
This allows you to analyze upsell revenue by channel, campaign, or attribution model.
What’s Included In Upsells Amount.
This metric includes:
Revenue from add-ons.
Revenue from plan upgrades.
Revenue from post-purchase offers.
Additional purchases made by existing customers.
Monetary value of upsell events captured by GrowthOptix.
Each upsell contributes its full transaction amount.
What’s NOT Included.
Upsells Amount does not include:
Revenue from initial sales.
Subscription renewals (unless explicitly tracked as upsells).
Refunded or canceled upsell transactions.
Failed or incomplete purchases.
Revenue reported only inside Stripe or PayPal.
Events not captured by the Tracking Script.
Upsells Amount vs Upsells Quantity.
These two metrics work together but answer different questions:
Upsells Quantity: How many upsell actions occurred.
Upsells Amount: How much revenue those upsells generated.
For example:
Many low-value add-ons → high quantity, lower amount.
Few premium upgrades → low quantity, high amount.
Understanding both gives a complete view of customer expansion.
Example: How Upsells Amount Is Calculated.
During a selected period:
15 customers purchase a $20 add-on → $300
5 customers upgrade to a $100 plan → $500
2 customers buy a $250 premium feature → $500
GrowthOptix calculates: Upsells Amount = $1,300
This reflects the total revenue from upsell events, regardless of how many customers were involved.
Why Upsells Amount Matters.
Upsells Amount helps you understand:
How effective your upsell strategy is in generating revenue.
The financial impact of post-purchase offers.
Customer lifetime value growth.
Which channels attract customers with higher expansion potential.
It becomes especially powerful when paired with:
Upsells Quantity: Volume of upsell actions.
Revenue: Overall monetization.
Sales Quantity: Initial conversion performance.
ROAS / ROI: Efficiency of acquisition channels.
Best Practices.
To ensure accurate Upsells Amount tracking:
Clearly classify upsell events.
Ensure monetary values are passed correctly.
Avoid duplicate firing of upsell events.
Validate tracking after deploying changes.
Keep consistent event naming and structure.
Limitations & Important Notes
Upsells Amount depends on the correct event values.
Misconfigured events may underreport or overreport amounts.
Attribution models affect how upsell revenue is assigned.
This metric reflects real, on-site upsell revenue, not platform-side estimates.
Need Help?
If Upsells Amount looks incorrect or unexpected:
Verify upsell events include the correct value.
Confirm events are classified as “upsell”.
Check that the Tracking Script is active.
Review attribution settings.
For more details, visit the GrowthOptix Help Center or contact us via the in-app chat.