This metric counts visits that arrive from ad URLs (for example, Google Ads, Meta, Bing, etc.) and are successfully detected and recorded by the script when users land on your site.
How Paid Clicks Are Measured in GrowthOptix.
Paid Clicks are measured on-site, not inside the ad platforms.
GrowthOptix records a Paid Click when:
A user clicks on an ad (Google, Meta, Bing, etc.).
The user lands on your website.
The GrowthOptix Tracking Script detects the visit.
The visit is identified as paid traffic based on the URL parameters (UTMs, referrer, or campaign metadata).
Only clicks that actually reach your site and are captured by the script are included.
Where to Find This Metric.
You can find Paid Clicks across different sections of the Marketing Attribution dashboard, including Overview, Campaigns, and other detailed reporting views.
What’s Included in Paid Clicks.
This metric includes:
Paid visits coming from ad URLs.
Traffic identified as paid via UTMs (utm_source, utm_medium, utm_campaign, etc.)
Clicks from multiple ad platforms once they land on your site.
Only visits successfully recorded by the GrowthOptix script.
What’s NOT Included.
Paid Clicks do not include:
Clicks reported only inside ad platforms (but not reaching your site).
Organic traffic.
Direct visits.
Bot traffic blocked before reaching the site.
Paid Clicks if the Tracking Script is not installed or fails to load.
⚠️ This is why Paid Clicks may differ from “Clicks” shown in Google Ads or Meta Ads.
Why Paid Clicks Matter.
Paid Clicks tells you:
How much paid traffic actually arrives on your website.
Whether ad clicks are successfully landing and being tracked.
The true top-of-funnel volume that can lead to events, leads, and sales.
This makes it especially useful when paired with:
Total Visitors: Are ad clicks turning into sessions?
Leads / Sales: Are paid clicks converting?
Conversion Rate: Is traffic quality aligned with intent?
Example: Paid Clicks Across Multiple Ad Platforms.
Imagine you are running paid campaigns across multiple platforms:
Google Ads: campaign driving traffic to a landing page.
Meta Ads: campaign promoting the same offer.
Bing Ads: running a small branded search campaign.
During a given period:
Google Ads reports 1,200 clicks.
Meta Ads reports 850 clicks.
Bing Ads reports 150 clicks.
According to the ad platforms, this translates to a total of 2,200 ad clicks.
However, once traffic reaches your website:
Some clicks never load the page.
Some visits are blocked by browsers or extensions.
Some URLs are missing proper tracking parameters.
The GrowthOptix Tracking Script successfully detects:
980 paid visits from Google Ads
720 paid visits from Meta Ads
110 paid visits from Bing Ads
GrowthOptix will display:
Paid Clicks = 1,810
What GrowthOptix Counts.
Paid Clicks includes only:
Clicks that land on your website.
Traffic clearly identified as paid advertising.
Visits successfully captured by the GrowthOptix Tracking Script.
This ensures that Paid Clicks represents real traffic that can be attributed to revenue and conversions, not just platform-reported numbers.
Best Practices.
To ensure accurate Paid Clicks:
Always install the GrowthOptix Tracking Script on all landing pages.
Use consistent UTM tagging in your ads.
Avoid broken redirects or blocked scripts.
Validate that paid traffic is not being stripped of parameters.
Limitations & Important Notes
Paid Clicks depends entirely on the Tracking Script.
Platform-reported clicks may be higher than Paid Clicks.
This metric reflects real, on-site traffic, not platform-side interactions.
Need Help?
If Pais Clicks shows zero or lower-than-expected values:
Confirm the Tracking Script is installed and firing.
Verify ad URLs contain proper tracking parameters.
Check that paid traffic is reaching the site without redirects.
For more details, explore GrowthOptix Help Center or contact us directly through the in-app chat inside the app.