This metric helps you understand how much paid traffic is reaching your website and being captured for attribution inside GrowthOptix.
How Paid Clicks are measured
Paid Clicks are measured on your website, not directly inside ad platforms.
GrowthOptix records a Paid Click when:
A user clicks on a paid ad.
The user lands on your website.
The GrowthOptix Tracking Script detects the visit.
The visit is identified as paid traffic through tracking signals such as UTMs, referrer data, or campaign metadata.
Only paid traffic that reaches your site and is captured by the script is included.
Where to find Paid Clicks
You can find Paid Clicks in the Marketing Attribution dashboard, including table views and other reporting views where traffic and campaign performance are analyzed.
What’s included in Paid Clicks
Paid Clicks may include:
Clicks from paid advertising campaigns.
Paid traffic identified through UTM parameters.
Clicks from platforms such as Google Ads, Meta, Microsoft Advertising, and other paid channels.
Visits successfully captured by the GrowthOptix Tracking Script.
What’s not included in Paid Clicks
Paid Clicks do not include:
Organic traffic.
Direct visits.
Clicks that never reach your website.
Clicks that are not identified as paid traffic.
Activity that occurs only inside the ad platform and is not captured on your site.
This is why Paid Clicks may differ from clicks reported inside Google Ads, Meta Ads, Microsoft Advertising, or other ad platforms.
Example
Let’s say your Google Ads account reports 1,000 ad clicks for a campaign.
However, GrowthOptix shows 920 Paid Clicks for the same campaign.
This difference may happen because some users clicked the ad but did not fully reach your website, closed the page before the GrowthOptix Tracking Script loaded, or lost tracking parameters during a redirect.
In this case, GrowthOptix is showing the number of paid clicks that were actually identified and attributed through your website tracking setup.
Why Paid Clicks matter
Paid Clicks help you understand whether your paid advertising traffic is actually reaching your website and being tracked.
This metric is useful for analyzing:
Paid traffic volume.
Campaign tracking quality.
Top-of-funnel performance.
How paid traffic connects to events, leads, sales, and revenue.
Best practices
To keep Paid Clicks accurate:
Make sure the GrowthOptix Tracking Script is installed on all landing pages.
Use consistent UTM tagging across paid campaigns.
Avoid redirects that remove tracking parameters.
Check that paid traffic is reaching pages where the script can load.
Limitations and important notes
Paid Clicks may not match the click numbers shown inside ad platforms.
This is expected because ad platforms count clicks within their own systems, while GrowthOptix counts paid clicks that are detected on your website and attributed through the GrowthOptix Tracking Script.
Differences can happen because of:
Page load issues.
Redirects.
Missing or inconsistent UTMs.
Users leaving before the script loads.
Browser or tracking restrictions.
Differences in how each platform defines a click.
Need help?
If Paid Clicks shows zero or lower-than-expected values, check that the GrowthOptix Tracking Script is installed and that your paid campaign URLs include proper tracking parameters.
If you still need help, contact us through the in-app chat and we’ll be happy to review your setup.