This metric helps you understand how much non-paid traffic is reaching your website and being captured by the GrowthOptix Tracking Script.
How Organic Clicks are measured
Organic Clicks are measured on your website, not inside external platforms.
GrowthOptix records an Organic Click when:
A user reaches your website without clicking a paid advertisement.
The user lands on your site.
The GrowthOptix Tracking Script detects the visit.
The visit is identified as organic or non-paid traffic based on referrer data, URL structure, source information, or tracking metadata.
Only organic traffic that reaches your site and is successfully captured by the script is included.
Where to find Organic Clicks
You can find Organic Clicks in the Marketing Attribution dashboard, including table views and other reporting views where traffic, source, and campaign performance are analyzed.
What’s included in Organic Clicks
Organic Clicks may include:
Traffic from organic search engines.
Direct traffic.
Referral traffic from external websites.
Organic social traffic.
Any visit that is not identified as paid advertising and is captured by the GrowthOptix Tracking Script.
What’s not included in Organic Clicks
Organic Clicks do not include:
Clicks from paid advertisements.
Clicks reported only inside marketing platforms.
Visits that never reach your website.
Bot traffic blocked before page load.
Visits where the GrowthOptix Tracking Script is not installed or does not load correctly.
This is why Organic Clicks may differ from organic traffic, sessions, or clicks shown in tools like Google Analytics, Google Search Console, or other ad platforms.
Example
Let’s say your website receives traffic from several non-paid sources during a selected period:
Google Search sends 12,000 visits.
Direct traffic accounts for 9,500 visits.
Referrals generate 4,200 visits.
Organic social brings 2,300 visits.
External tools may report a total of 28,000 organic interactions.
However, once users reach your website, some visits may not be captured because users block scripts, pages fail to fully load, or bots are filtered out.
If the GrowthOptix Tracking Script successfully detects:
10,800 SEO visits.
8,900 direct visits.
3,900 referral visits.
2,100 organic social visits.
GrowthOptix will display: Organic Clicks = 25,700
This represents the organic traffic that was actually detected and attributed through your website tracking setup.
Why Organic Clicks matter
Organic Clicks help you understand how much non-paid demand your business generates.
This metric is useful for analyzing:
SEO and brand-driven traffic.
Referral and organic social performance.
Non-paid traffic quality.
How organic traffic connects to events, leads, sales, and revenue.
Best practices
To keep Organic Clicks accurate:
Make sure the GrowthOptix Tracking Script is installed on all relevant pages.
Avoid broken links or redirects that may remove source information.
Ensure the script loads correctly before key user interactions.
Use consistent tagging when sharing organic campaigns across channels.
Limitations and important notes
Organic Clicks may not match the numbers shown in external analytics tools.
This is expected because GrowthOptix counts organic traffic that reaches your website and is captured by the GrowthOptix Tracking Script, while other tools may use different definitions, sampling methods, or platform-side data.
Differences can happen because of:
Page load issues.
Redirects.
Missing or unclear referrer data.
Bot filtering.
Differences in how platforms define organic traffic.
Need help?
If Organic Clicks shows zero or lower-than-expected values, check that the GrowthOptix Tracking Script is installed and that organic traffic is reaching pages where the script can load correctly.
If you still need help, contact us through the in-app chat, and we’ll be happy to review your setup.