A session begins when a user enters your website and starts browsing. Multiple page views, events, and actions can occur within a single session.
Sessions help you understand how many distinct browsing experiences users initiate on your site, regardless of how many pages they view.
How Sessions Are Measured In GrowthOptix.
Sessions are measured on-site, not inside external analytics platforms.
GrowthOptix records a Session when:
A user lands on your website.
The GrowthOptix Tracking Script detects the visit.
The visit is identified as a new session based on a defined time window.
The user begins browsing pages on the site.
By default, a session starts with the first entry into the site within a 30-minute window.
If the same user returns after that window expires, a new session is created.
Where To Find This Metric.
You can find Sessions across multiple Marketing Attribution dashboards, including:
Marketing Attribution Overview.
Source-level tables.
Campaign-level views.
Metric Chart View.
This allows you to analyze sessions by source, campaign, and time period.
What’s Included In Sessions.
This metric includes:
The first entry into the website within a defined session window.
Sessions generated by paid traffic.
Sessions generated by organic traffic.
Sessions from direct, referral, and organic social sources.
All browsing activity that occurs after the session starts.
Each session can include multiple page views, events, and actions.
What’s NOT Included.
Sessions do not include:
Page views counted independently outside a session.
Multiple page views being counted as multiple sessions.
Visits that never fully load the site.
Bot traffic blocked before the Tracking Script loads.
Activity when the Tracking Script is not installed or fails to fire.
Important Notes About Sessions.
The same user can generate multiple sessions over time.
Leaving the site and returning after the session window creates a new session.
One session can include many page views and events.
Why Sessions Matter.
Sessions help you understand:
How often users actively engage with your website.
The volume of real browsing activity generated by your marketing efforts.
How traffic sources translate into meaningful site engagement.
Sessions become especially powerful when paired with:
Page Views: How deep users browse per session.
Paid Clicks / Organic Clicks: How traffic turns into actual browsing.
Sales & Revenue: How sessions contribute to conversions.
Conversion Rate: How effective sessions are at driving outcomes.
Example: How Sessions Are Counted
Imagine a user visits your website multiple times:
At 9:00 AM, the user lands on your homepage and browses for 10 minutes.
They view the Pricing page and a Blog post.
This counts as 1 Session.
Later:
At 9:45 AM, the same user returns to the site.
Since the previous session window expired, this starts a new Session.
GrowthOptix will record: Sessions = 2
Even though it’s the same user.
What GrowthOptix Counts
Sessions include only:
Real visits that land on your website.
Browsing activity detected by the GrowthOptix Tracking Script.
Sessions clearly tied to traffic sources and attribution logic.
This ensures Sessions reflect actual on-site engagement, not inflated platform-side metrics.
Best Practices
To ensure accurate Sessions data:
Install the GrowthOptix Tracking Script on all pages.
Avoid broken redirects and blocked scripts.
Ensure pages load fully before user interaction.
Monitor script health regularly.
Validate traffic sources and landing pages.
Limitations & Important Notes
Sessions depend entirely on the Tracking Script.
External analytics tools may report different numbers.
Sessions represent browsing windows, not unique users.
Need Help?
If Sessions shows zero or lower-than-expected values:
Confirm the Tracking Script is installed and firing correctly.
Verify that users are reaching the site successfully.
Check for script blockers or loading issues.
If you need more help, you can visit the GrowthOptix Help Center or contact us directly via the in-app chat inside GrowthOptix.