This metric helps you understand the overall click volume coming into your website across marketing channels.
How Total Clicks are measured
GrowthOptix calculates Total Clicks by combining paid and organic click activity.
In simple terms: Total Clicks = Paid Clicks + Organic Clicks
This means Total Clicks includes traffic coming from both:
Paid advertising sources.
Organic or non-paid sources.
Depending on your setup, this metric may combine data from connected ad platforms and the GrowthOptix Tracking Script.
Where to find Total Clicks
You can find Total Clicks in the Marketing Attribution dashboard, including table views and reporting views where source, campaign, and performance metrics are analyzed.
What’s included in Total Clicks
Total Clicks may include:
Paid Clicks from advertising campaigns.
Organic Clicks from non-paid sources.
Clicks from connected ad platforms when available.
Click activity captured or attributed through the GrowthOptix Tracking Script.
What’s not included in Total Clicks
Total Clicks do not include:
Page Views.
Sessions.
Visitors.
Leads, signups, or purchases.
Clicks that are not captured or attributed.
Traffic from disconnected platforms that GrowthOptix cannot access.
Total Clicks are not the same as Clicks
Total Clicks and Clicks are different metrics.
Total Clicks combine Paid Clicks and Organic Clicks.
Clicks represent unique page visits based on a unique combination of page URL and visitor ID.
For example, Total Clicks helps you understand total incoming click volume, while Clicks help you understand unique visitor-page combinations on your website.
Example
Let’s say your website receives the following during a selected period:
Paid Clicks = 8,000
Organic Clicks = 3,000
GrowthOptix calculates:
Total Clicks = 8,000 + 3,000
Total Clicks = 11,000
This means 11,000 total clicks drove users to your website from paid and organic sources.
Why Total Clicks matter
Total Clicks help you understand the overall volume of traffic being driven to your website.
This metric is useful for analyzing:
Total traffic demand.
Combined paid and organic performance.
Source and campaign contribution.
How traffic volume relates to leads, sales, revenue, and ROI.
Whether your marketing efforts are increasing total site traffic.
Total Clicks are especially useful when reviewed alongside Paid Clicks, Organic Clicks, Revenue, Sales, Conversion Rate, ROI, and ROAS.
Best practices
To keep Total Clicks accurate:
Make sure your ad platforms are connected.
Make sure the GrowthOptix Tracking Script is installed correctly.
Use consistent UTM parameters across paid and organic campaigns.
Review Paid Clicks and Organic Clicks separately when diagnosing changes.
Compare Total Clicks with conversions and revenue to understand traffic quality.
Limitations and important notes
Total Clicks depend on the availability of both paid and organic click data.
Differences or unexpected values may happen because of:
Missing ad platform data.
Disconnected ad integrations.
Missing or inconsistent UTMs.
The GrowthOptix Tracking Script not loading correctly.
Delays in ad platform reporting.
Differences in how platforms define or report clicks.
Because Total Clicks combine multiple data sources, they may not exactly match click totals shown in individual ad platforms or analytics tools.
Need help?
If Total Clicks show zero or lower-than-expected values, check that your ad platforms are connected and that the GrowthOptix Tracking Script is installed correctly.
If you still need help, contact us through the in-app chat, and we’ll be happy to review your setup.