All Geography data is powered directly by the GrowthOptix Tracking Script, which detects visitor location automatically and attributes performance to each country without requiring external integrations.

This view is essential for identifying high-performing markets, detecting growth opportunities, and optimizing campaign allocation by region.

To access Geography:

The Geography section includes two main tabs:

The Performance tab provides a structured, data-driven breakdown of country-level performance.

At the top of the page, you will find summary cards displaying key metrics such as:

Each card also shows performance compared to the previous period.

The Attribution By dropdown allows you to select how conversions, sales, and revenue are attributed across countries.

Available models include:

Changing the attribution model recalculates the country-level data accordingly.

You can analyze performance over different timeframes using the date picker.

Predefined ranges include:

You can also select a custom date range.

The Filter option allows you to refine geography data by:

This helps isolate performance by traffic type, campaign, or channel.

The Top Performers panel highlights countries that stand out in specific performance categories:

This provides a quick snapshot of which markets are excelling.

Below the Top Performers section, you will find the detailed Geography data table.

The Geography table includes the following columns (depending on your column configuration):

All metrics update dynamically based on:

You can customise which metrics appear in the Geography table by clicking Columns.

This opens the Customise Your Columns modal, where you can:

Changes are applied once you click Save.

At the bottom of the table, you can:

This is useful when analyzing large datasets across multiple countries.

The Insights tab provides a more visual and summarized view of country performance.

The Revenue Distribution panel shows how revenue is distributed across countries, helping you identify which markets contribute most to your total revenue.

The Conversion Insights panel highlights conversion performance by country, showing conversion counts and conversion rates.

This helps detect markets with high traffic but low conversion efficiency.

The Geography section integrates with:

All geography data updates automatically based on your selected attribution model and filters.

If you have any questions about dashboards or features, please feel free to reach out to us anytime through the GrowthOptix in-app chat. Our team will be happy to help.