GrowthOptix

The Overview section in Marketing Attribution gives you a high-level view of how your marketing efforts perform across channels, time periods, and campaigns.

Overview.

The Landing Page section helps you understand how individual pages on your website perform as entry points for your marketing campaigns.

Landing Page.

The Device section in Marketing Attribution shows how your traffic, conversions, and revenue perform across different device types.

Device.

The Geography section in the Marketing Attribution dashboard helps you analyze performance by country. It allows you to understand where your traffic, conversions, sales, and revenue are coming from geographically.

Geography.

The Referrers section in Marketing Attribution helps you understand where your website visitors are coming from and how different referral sources contribute to traffic volume and user engagement.

Referrers.

Without events, GrowthOptix can measure traffic. With events, GrowthOptix measures performance.

Events.

The UTM Manager in GrowthOptix helps you create, organize, and manage UTM tracking links directly from the platform, ensuring consistent campaign naming and accurate attribution across all Marketing Attribution dashboards.

UTM Manager.

This article explains what you can see without the script and what requires it...

What Data Is Available Without the Tracking Script (and What Isn’t).

Visits, Events, and Conversions are closely related, but they measure different stages of user behavior. Understanding the difference helps you interpret your funnels correctly.

Understanding the Difference Between Visits, Events, and Conversions in GrowthOptix.

Luis Schiffmann

Learn more about Marketing Attribution Feature.

Marketing Attribution Dashboard

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Find answers and get help from Intercom Support and Community Experts

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