Visits.
A Visit represents a session on your website.
Each time a user lands on your site, a visit is counted.
Visits measure traffic volume, not engagement or success.
Example: A user lands on your homepage → 1 visit.
Events.
An Event represents a specific action a user performs during a visit.
Events are captured by the GrowthOptix Tracking Script.
Examples include:
Page views
Signups
Form submissions
Purchases
Upsells
A single visit can generate multiple events, or none.
Conversions.
A Conversion is a meaningful event you define as a goal.
Conversions typically include:
Lead events
Sale events
Upsell events
Conversions are derived from events, not from visits.
Example:
A visit → 3 page views → 1 signup → 1 conversion.
How They Work Together.
Visits show how many users arrive.
Events show what users do.
Conversions show whether goals are achieved.
This relationship powers key metrics like Conversion Rate, CAC, and ROI.
Why This Matters
Confusing these concepts can lead to:
Inflated expectations.
Misinterpreted funnels.
Incorrect conclusions about performance.
Clear definitions lead to better decisions.
Quick Summary.
Visits = traffic.
Events = actions.
Conversions = successful outcomes.
Need Help?
If you’re unsure which events should count as conversions, reach out via the in-app chat, and we’ll help you set things up correctly.