By combining data from the GrowthOptix Script with your connected marketing sources, this view shows which pages attract the most visitors, which ones convert better, and how each landing page contributes to conversions and revenue.
Landing Pages Overview
Each row in this table represents a landing page, meaning the first page a user visits after clicking on an ad, campaign link, or tracked source.
This view is especially useful for identifying which pages are effective at turning traffic into signups, conversions, or revenue, and which ones may need optimization.
Metrics Available in the Landing Pages Table
Landing Page: The URL path where users first arrived before any tracked interaction occurred (for example:
/pricing,/signup,/ebook-creator).Clicks: The total number of clicks recorded on this landing page from all tracked sources.
Paid Clicks: The number of clicks coming from paid marketing channels (such as Google Ads, Meta Ads, etc.) that landed on this page.
Organic Clicks: The number of clicks coming from non-paid sources, such as organic search or direct traffic, that landed on this page.
Total Clicks: The combined total of paid and organic clicks attributed to this landing page.
Page Views: The total number of times this landing page was viewed, regardless of the traffic source.
Leads: The number of lead events generated after users landed on this page
(for example: form submissions or lead captures).Sales Quantity: The total number of sales transactions attributed to users who first landed on this page.
Sales Amount: The total monetary value of sales generated by users who originated from this landing page.
Sign Ups: The number of sign-up events triggered after users landed on this page.
Upsells Quantity: The total number of upsell transactions generated from users who initially landed on this page.
Upsells Amount: The total revenue generated from upsell transactions attributed to this landing page.
Sales: The total number of completed sales events associated with this landing page.
Revenue: The total revenue attributed to all conversions that originated from this landing page, including sales and upsells.
Conversions: The total number of tracked conversion events associated with this landing page.
Conversion Rate: The percentage of clicks that resulted in a conversion on this landing page.
Customizing Visible Columns
You can fully customize which metrics are visible in the table.
Click Columns in the top-right corner to:
Show or hide specific metrics.
Reorder columns by dragging them.
Focus only on the KPIs that matter for your analysis.
This is useful when you want to compare pages purely by traffic, conversions, or revenue.
Sorting and Navigating Large Data Sets.
Sort landing pages by Visits, Conversions, Revenue, or Conversion Rate.
Navigate through thousands of landing pages using pagination.
Adjust the number of rows shown per page.
This makes it easy to quickly surface top-performing or underperforming pages.
Date Range and Time Controls.
Use the date selector in the top-right corner to analyze landing page performance over different time periods, such as:
Last 30 days.
This month.
Last month.
Custom date ranges.
All metrics update instantly based on the selected period.
Attribution By Selector
The Attribution By selector lets you choose how conversions, sales, and revenue are attributed to each landing page based on the selected attribution model.
In the Landing Pages view, you can switch between the following attribution models:
First Touch
Last Touch
Multi Touch
Time Decay
U-Shaped
When you change the attribution model, all metrics in the Landing Pages table are recalculated accordingly.
This allows you to analyze how each landing page contributes to your funnel depending on where it appears in the user journey.
Use this selector to:
Compare landing page performance across different attribution models.
Understand whether a page performs better as an entry point or closer to conversion.
Make data-driven decisions about landing page optimization and traffic allocation.
Filters Selector
The Filters selector allows you to refine the Landing Pages data by applying attribution-based filters.
You can filter landing page performance by:
Source
Campaign
Medium
Each filter lets you select one or multiple values, helping you isolate specific traffic segments such as paid campaigns, organic sources, affiliates, or individual platforms (for example: Google, Facebook, Bing, Pinterest, etc.).
Filters make it easier to:
Analyze how landing pages perform for specific channels or campaigns.
Compare organic vs paid traffic performance.
Focus on the most relevant data for your attribution analysis.
Changes are applied instantly after clicking Apply.
How to Interpret Landing Page Performance.
High-Traffic Pages.
Pages with high visit counts but low conversion rates often serve as awareness or entry points.
These pages may benefit from clearer CTAs, faster load times, or improved messaging.
High-Converting Pages.
Pages with strong conversion rates are ideal candidates for:
Scaling paid traffic.
Replicating layouts or copy across other pages.
Driving high-intent campaigns.
Performance Bar Insights.
The Performance column provides a quick visual comparison across all landing pages, helping you instantly spot which pages outperform the rest.
Why This Matters.
Understanding landing page performance allows you to:
Align ad campaigns with pages that actually convert.
Reduce wasted ad spend on low-performing entry points.
Improve funnel efficiency by optimizing key landing pages.
Connect traffic quality directly to business outcomes.
Pro Tip.
Combine the Landing Pages view with other sections in Marketing Attribution:
Use Overview to understand overall campaign performance.
Use Device to see how landing pages perform across desktop and mobile.
Use Geography to identify regional differences in page performance.
Together, these views give you a complete picture of how users arrive, engage, and convert.
Need Help?
If you have any questions about dashboards, metrics, or features, please feel free to reach out to us anytime through the GrowthOptix in-app chat. Our team will be happy to help.