This view helps you understand whether users convert better on mobile, desktop, tablet, or other devices, allowing you to optimize campaigns, budget allocation, and user experience accordingly.
How to Access the Device Section.
Go to Marketing Attribution
Click Device in the left-hand menu
Top Summary Metrics.
At the top of the Device dashboard, you’ll see summary cards showing key performance metrics for the selected date range.
These cards may include:
Revenue.
Visitors.
Sales.
ROI.
ROAS.
Each card also shows the percentage change compared with the previous period, helping you quickly understand whether performance is improving or declining.
Some cards include labels such as Website Tracking , Ad Platform or Both, which indicate the data source used for that metric.
These metrics update dynamically based on:
Selected attribution model.
Date range.
Applied filters.
Customising your summary cards
You can customise which cards appear at the top of the dashboard by clicking Customise Cards.
From this modal, you can:
Choose which metrics are visible.
Hide metrics you do not need.
Reorder cards by dragging them.
Save your preferred card layout.
This helps you keep the most relevant device performance metrics visible at the top of the dashboard.
Attribution Model Selector
The Attribution By dropdown allows you to select how conversions, sales, and revenue are credited across devices.
Available attribution models:
First Touch.
Last Touch.
Last Touch (Advanced).
Linear.
Time Decay.
U-Shaped.
Changing the attribution model recalculates performance distribution across device types.
Date Range Selector.
Use the date picker to analyze performance across different timeframes.
Predefined options include:
Last 30 Days.
This Month.
Last Month.
Last 3 Months.
Last 6 Months.
Last 12 Months.
All Time.
You can also select a custom date range.
Click Apply to refresh the data.
Filters.
You can refine the Device report using the Filter option.
Filters available:
Source.
Campaign.
Medium.
This allows you to analyze device performance for specific traffic sources or campaigns.
Devices Table.
The main table displays performance grouped by Device Type.
Common device types include:
Mobile.
Desktop.
Tablet.
TV.
Wearable.
etc.
Available Metrics in the Device Table.
Depending on your selected columns, the table may include:
Clicks
Paid Clicks
Organic Clicks
Total Clicks
Page Views
Leads
Sales Quantity
Sales Amount
Sign Ups
Upsells Quantity
Upsells Amount
Sales
Revenue
Conversions
Conversion Rate
ROI
Unique Devices
Growth
All metrics update dynamically based on:
Attribution model
Date range
Applied filters
Rows Per Page & Pagination.
At the bottom of the table, you can:
Adjust the number of rows displayed per page.
Navigate between pages.
This is helpful when reviewing multiple device categories or large datasets.
Conversion Rate by Device.
At the bottom of the page, you will find the Conversion Rate by Device chart.
This visual representation helps you quickly identify which device type converts most efficiently.
For example:
Mobile may drive the highest traffic.
Desktop may show stronger conversion rates.
A high percentage of “Unknown” devices may indicate tracking inconsistencies.
Why the Device View Matters.
Analyzing device-level performance helps you:
Optimize campaign targeting.
Improve landing page UX for high-traffic devices.
Allocate budget more effectively.
Detect potential tracking issues.
Identify conversion gaps between mobile and desktop users.
Need Help?
If you have any questions about device performance, attribution models, or dashboard features, please feel free to reach out through the GrowthOptix in-app chat. Our team will be happy to help.