This view is powered entirely by the GrowthOptix Tracking Script, which records the referrer URL each time a user lands on your website.
What the Referrers View Shows.
The Referrers report provides a URL-level breakdown of inbound traffic sources, allowing you to analyze which external links, platforms, or entry points are driving visits to your site.
Each row represents a referrer URL detected when a visitor arrives.
Referrer Table Breakdown.
Each row in the table includes the following columns:
Referrer URL: The source URL that directed users to your website.
Clicks: The total number of clicks recorded from this referrer.
Paid Clicks: The number of clicks coming from paid traffic sources associated with this referrer.
Organic Clicks: The number of clicks coming from non-paid sources associated with this referrer.
Total Clicks: The combined total of paid and organic clicks attributed to this referrer.
Page Views: The total number of page views generated by users coming from this referrer.
Leads: The number of lead events generated by users originating from this referrer.
Sales Quantity: The total number of sales transactions attributed to this referrer.
Sales Amount: The total monetary value of sales generated by users from this referrer.
Sign Ups: The number of signup events triggered by users coming from this referrer.
Upsells Quantity: The number of upsell transactions attributed to this referrer.
Upsells Amount: The total revenue generated from upsell transactions associated with this referrer.
Sales: The total number of completed sales events attributed to this referrer.
Revenue: The total revenue attributed to all conversions generated by users coming from this referrer.
Conversions: The total number of tracked conversion events associated with this referrer.
Conversion Rate: The percentage of clicks that resulted in a conversion for this referrer.
Customizing Columns.
The Columns option allows you to customise how the Referrers table is displayed.
From here, you can:
Show or hide specific metrics
Reorder columns by dragging them
Focus only on the metrics that matter most to your analysis
Changes are applied once you click Save.
This allows you to focus on the metrics most relevant to your analysis.
Attribution By Selector
The Attribution By selector allows you to define how conversions, sales, and revenue are attributed to referrers based on different attribution models.
Available attribution models include:
First Touch
Last Touch
Multi Touch
Time Decay
U-Shaped
Changing the attribution model recalculates all metrics in the Referrers table, giving you different perspectives on how each referrer contributes throughout the user journey.
Date Range Selector.
The Date Range selector lets you analyze referrer performance over a specific period of time.
You can choose predefined ranges such as:
Last 30 Days
This Month
Last Month
Last 3, 6, or 12 Months
All Time
You can also select a custom date range using the calendar. Once applied, all metrics update automatically to reflect the selected period.
Filters Selector.
The Filters selector allows you to refine referrer data based on attribution dimensions.
You can filter referrers by:
Source
Campaign
Medium
Filters help you isolate specific traffic segments, compare paid versus organic performance, and analyze how individual campaigns or platforms contribute to your results.
Multiple filter values can be selected at the same time.
Where the Data Comes From.
All Referrers data is collected exclusively through:
The GrowthOptix Tracking Script.
Automatically captured referrer headers.
Real user sessions and visits.
No external ad or analytics integrations are required for this view.
Why This Matters.
The Referrers view helps you:
Understand which external sources drive real traffic to your site.
Identify underperforming referral channels.
Improve landing pages based on referrer intent.
Validate the effectiveness of partnerships, social posts, or campaigns.
Need Help?
If you have any questions about dashboards or features, please feel free to reach out to us anytime through the GrowthOptix in-app chat. Our team will be happy to help.