This dashboard is useful when you want to identify where visitors are coming from, how referral traffic performs, and which referrer URLs contribute to clicks, conversions, sales, and revenue.
What the Referrers dashboard is for
The Referrers dashboard groups performance data by referrer URL.
It helps you answer questions such as:
Which external URLs are sending users to your website?
Which referrers are driving the most clicks and page views?
Which referral sources are generating sales or revenue?
Which referrers are contributing to signups, leads, or upsells?
Are referral sources converting better or worse than other channels?
This dashboard is especially useful for reviewing traffic from search engines, social platforms, partner websites, referral links, organic sources, and other external URLs.
How Referrer data is tracked
Referrer data is captured through the GrowthOptix Tracking Script.
When a user lands on your website, GrowthOptix detects the referrer information available from the visit and connects that activity to related performance metrics, such as:
Clicks.
Paid Clicks.
Organic Clicks.
Total Clicks.
Page Views.
Leads.
Sales Quantity.
Sales Amount.
Sign Ups.
Upsells Quantity.
Upsells Amount.
Revenue.
Conversions.
Conversion Rate.
The available metrics may vary depending on your setup, selected date range, attribution model, filters, and visible columns.
Where to find the Referrers dashboard
You can find the Referrers dashboard inside the Marketing Attribution section of GrowthOptix.
From there, select Referrers from the left-hand menu to view performance grouped by referrer URL.
Referrers table
The main table shows performance by referrer URL.
Each row represents a referrer, such as:
organic.
Google.
YouTube.
Facebook.
A partner website.
A campaign or landing page URL.
Each column displays a specific metric for that referrer.
Common columns may include:
Referrer URL.
Clicks.
Paid Clicks.
Organic Clicks.
Total Clicks.
Page Views.
Leads.
Sales Quantity.
Sales Amount.
Sign Ups.
Upsells Quantity.
Upsells Amount.
Revenue.
Conversions.
Conversion Rate.
This table helps you compare referrers side by side and identify which URLs are contributing most to traffic, conversions, and revenue.
Opening referrer URLs
Some referrer values may appear as clickable links.
When available, you can use these links to review the source URL directly and better understand where the traffic came from.
This can be useful when investigating referral traffic from platforms, partner sites, social posts, content pages, or external campaigns.
Customising table columns
You can customise the columns shown in the Referrers table by clicking Columns.
From the Customise Your Columns modal, you can:
Select which columns are visible.
Hide metrics that are not currently needed.
Reorder columns by dragging them.
Save the table layout.
This is useful when you want to focus on a specific type of analysis, such as traffic by referrer, revenue by referrer, or conversion performance by source URL.
Rows per page and pagination
The Referrers table may contain many URLs, depending on how much traffic your website receives.
At the bottom of the table, you can:
Choose how many rows to show per page.
Move between pages using pagination.
Jump to a specific page number.
This makes it easier to review large sets of referrer URLs without overloading the table view.
Attribution model
The Attribution By selector controls how GrowthOptix assigns credit for conversions and revenue.
Depending on your setup, you may be able to choose attribution models such as:
First Touch.
Last Touch.
Last Touch (Advanced).
Linear.
Time Decay.
U-Shaped.
Changing the attribution model may affect how conversions, revenue, ROI, and ROAS are attributed across referrer URLs.
Date range selector
The date range selector controls the reporting period for the Referrers dashboard.
You can select preset ranges or choose a custom date range.
When the date range changes, all table metrics update based on the selected period.
Filters
The Filter option allows you to narrow the dashboard data based on specific dimensions.
Depending on your setup, filters may include values such as:
Source.
Campaign.
Medium.
This is useful when you want to analyze referrer performance for a specific source, campaign, or traffic segment.
How to read the Referrers dashboard
A simple workflow is:
Select the date range you want to analyze.
Choose the attribution model.
Review the Referrers table to identify top referral URLs.
Use columns to focus on the metrics that matter most.
Apply filters if you want to analyze a specific source, campaign, or medium.
Use pagination to review additional referrer URLs.
Click a referrer URL when available to inspect the source directly.
This helps you move from a list of incoming traffic sources to a clearer understanding of which referrers are driving meaningful activity.
Why the Referrers dashboard matters
The Referrers dashboard helps you understand which external URLs and sources are contributing to your website performance.
It allows you to:
Identify top referral sources.
Understand where users are coming from before reaching your site.
Compare traffic quality across referrers.
See which referrers contribute to sales, revenue, signups, and upsells.
Detect unexpected or low-quality referral traffic.
Validate the performance of partnerships, organic content, social posts, and campaign links.
For example, if a referrer drives a high number of clicks but very few sales, you may want to review the traffic quality, landing page fit, or campaign context for that source.
Limitations and important notes
Referrer data depends on the GrowthOptix Tracking Script and the referrer information available when a user lands on your website.
Differences or missing data may happen because of:
The Tracking Script not being installed on some pages.
Referrer information being removed or hidden by the browser.
Redirects removing referrer details.
Traffic arriving directly without a detectable referrer.
Date range or attribution model differences.
Some traffic may appear as organic, direct, unknown, or another generic value when GrowthOptix cannot identify a full referrer URL.
Need help?
If you have questions about the Referrers dashboard, missing referrer data, or how to interpret referral performance, you can contact us through the in-app chat and we’ll be happy to help.