What is Net Revenue?
Net Revenue represents the actual amount of money your business keeps after subtracting refunds, chargebacks, and other deductions from your Total Revenue.
While Total Revenue shows all income generated, Net Revenue gives you the real picture of retained earnings, making it essential for financial reporting and profitability analysis.
How is it calculated?
GrowthOptix automatically calculates Net Revenue using the following formula:
Net Revenue = Total Revenue - Refunds - Chargebacks - Other Deductions
Where:
Total Revenue includes all successful transactions.
Refunds are processed through reversals issued to customers.
Chargebacks represent disputed payments returned by banks or payment processors.
Other Deductions may include platform fees, discounts, or manual adjustments (when applicable)
Why it matters
Net Revenue is key for:
Understanding your true income after transaction costs.
Evaluating the effectiveness of your retention and support strategies (high refunds or chargebacks may indicate product or customer experience issues)
Making sound financial decisions based on real cash flow, not just gross sales.
Reporting accurate data to investors, partners, or your accounting team.
How GrowthOptix displays it
You’ll find Net Revenue in:
Home Dashboard — as part of your monthly performance overview..
Revenue Dashboards — with drill-down filters for refunds and fees
Customer Dashboard — to evaluate how much each customer contributes.
Data is pulled and refreshed from Stripe and PayPal.
Pro Tip
If your Net Revenue is consistently much lower than Total Revenue, it’s time to investigate your refunds, product quality, or payment disputes. GrowthOptix makes it easy to identify where money is slipping away.