What is Total Trials?
Total Trials refers to the number of customers who started a trial period, either free or paid , for one of your subscription products.
This metric helps you measure top-of-funnel interest and understand how many users are engaging with your offering before committing to a paid subscription.
How is it calculated?
In GrowthOptix, Total Trials is calculated as:
Count of all unique trial activations during the selected period.
This includes:
Free trials (with or without a payment method added).
Paid trials (discounted or partial first billing cycles).
Trials that eventually converted to paid or were canceled.
Each user is only counted once per trial period, even if they retry multiple times during the same billing cycle.
Why it matters
Tracking Total Trials helps you:
Evaluate the effectiveness of trial-based onboarding.
Forecast future MRR based on trial-to-paid conversion rate.
Spot drop-off points in your activation funnel.
Understand demand before billing begins.
This metric is especially important for freemium models or subscription businesses that offer 7, 14, or 30-day trials.
Where to find it in GrowthOptix
You’ll see Total Trials in:
Subscriptions Dashboard — with filters by plan, date, or source
Home Dashboard — for a quick overview of monthly trends
Revenue Dashboard — to analyze trials by outcome (converted, canceled, inactive)
Data is synced from Stripe and PayPal every 4 hours or 30 minutes
Pro Tip
Pair Total Trials with Trial Revenue and Churn Rate to get a full picture of how many users are trying your product, and how many are staying.
Want to boost your trial conversions?
GrowthOptix lets you track every trial — free or paid — so you can spot patterns and optimize your conversion journey. Connect your Stripe or PayPal account to get started today.