What are Existing Subscriptions?
Existing Subscriptions refers to the number of active, ongoing subscriptions that were already in place before the start of the current period. These are the subscriptions that continue to generate revenue month over month, the backbone of your recurring income.
How is it calculated?
GrowthOptix defines Existing Subscriptions as:
Subscriptions that were active before the current period and remain active during the selected time range.
Criteria:
Subscription must have had at least one successful payment.
Must have been created before the start of the current month.
Must still be active (not canceled or failed).
This metric filters out newly acquired subscriptions to give you a clear view of your retained customer base.
Why it matters
Existing Subscriptions help you:
Measure customer and revenue stability.
Evaluate retention efforts and churn control.
Understand how much of your current MRR is being carried over.
Separate growth from retention, especially when used alongside new subscription metrics.
This is a key input for metrics like Existing Recurring Revenue and Churn Rate (Subscriptions).
Where to find it in GrowthOptix
You’ll find this metric in:
Subscriptions Dashboard.
Home Dashboard.
Revenue Explorer.
Data updates from both Stripe and PayPal accounts.
Pro Tip
If your New Subscriptions are rising but Existing Subscriptions are falling, you might have a retention issue. Use this metric to dig deeper into customer longevity.