What is Total Revenue?
Total Revenue is the sum of all successful transactions processed through your Stripe and/or PayPal accounts, whether recurring or one-time.
Unlike MRR or ARR, Total Revenue accounts for all sources of income, including subscriptions, upgrades, one-time purchases, and even charges that were later refunded or disputed.
It’s the most comprehensive view of how much money your business has generated during a selected time.
How is it calculated?
GrowthOptix uses this simple but powerful formula:
Total Revenue = Σ (Amount of Successful Transactions)
This includes:
Recurring payments.
One-time purchases.
Upgrades, add-ons, or usage-based charges.
Charges that were later refunded (refunds are accounted separately in Net Revenue).
Only completed transactions are included. Failed payments, pending invoices, or canceled charges are excluded.
Why it matters
Total Revenue helps you:
Understand your true cash inflow, regardless of revenue type
Evaluate top-line performance over time
Compare performance across channels (Stripe vs PayPal)
Segment revenue by plan, customer type, or product
It’s the go-to metric for monthly reports, executive dashboards, and financial health checkups.
Where to find it in GrowthOptix
You can view Total Revenue in:
Home Dashboard — as part of your overall revenue performance
Revenue Dashboard — where it’s broken down by date, customer, product, and more
Customer and Product Dashboards — to track who’s driving the most revenue
Data is refreshed every 4 hours and 30 minutes, synced from Stripe and PayPal.
Pro Tip
Track Total Revenue alongside Net Revenue and Refunds to get a complete view of your financial operations, from gross inflows to what you actually retain.
Want to unlock your full revenue picture?
Start tracking Total Revenue in GrowthOptix by connecting your Stripe or PayPal account. No hard setup.