What are New Customers?
New Customers are individuals or companies who made their first successful transaction during the selected period. This could be a subscription signup or a one-time purchase, as long as it's their first-ever payment recorded in your Stripe or PayPal account.
This metric helps you monitor your acquisition efforts and understand how many fresh customers you’re bringing into your business.
How is it calculated?
GrowthOptix identifies New Customers as:
Customers with their first successful payment during the selected period.
Criteria:
Must be the first successful payment ever for that customer.
Includes both subscription signups and one-time purchases.
Applies across both Stripe and PayPal integrations.
New Customers are counted only once, regardless of how many transactions they complete within the time range.
Why it matters
Tracking New Customers allows you to:
Measure the effectiveness of marketing and acquisition campaigns.
Understand how acquisition compares to churn (are you growing net users?).
Forecast future revenue based on historical customer growth.
Benchmark monthly customer acquisition trends.
You can also combine this with New Revenue to assess average value per new customer.
Where to find it in GrowthOptix
You’ll see New Customers in:
Customer Dashboard — with trend breakdowns over time
Home Dashboard — to monitor net growth
Revenue Explorer — to compare new vs. existing customer value
Data is refreshed automatically every 4 hours/30 minutes from Stripe and PayPal.
Pro Tip
Just acquired a bunch of new users? Pair this metric with Churn Rate and Onboarding Completion to predict how many will stick around.