What are New Subscriptions?
New Subscriptions refers to the number of new subscription plans that have started within a given period, typically this month.
In GrowthOptix, this metric gives you visibility into new recurring revenue sources and how well your acquisition strategies are converting into active subscriptions.
How is it calculated?
GrowthOptix counts each subscription that:
Was created during the current period, and
Has had at least one successful payment
This ensures the number reflects paying, revenue-generating subscriptions, not just signups or trials.
Why it matters
Tracking New Subscriptions helps you:
Understand how many new paying customers you're bringing in.
Identify spikes or drops tied to campaigns, product updates, or seasonality.
Spot trends in acquisition or onboarding performance.
Compare acquisition vs churn to monitor net growth.
How GrowthOptix displays it
Found in the Home Dashboard, Customers Dashboard, and Revenue Dashboard.
Filterable by date range and customer type.
Synced from Stripe and PayPal.
Pro Tip
Use New Subscriptions alongside New Recurring Revenue to measure not just how many signups you're getting, but how valuable they are.