This dashboard provides real-time insights into key performance indicators (KPIs) such as Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), subscriber growth, and churn rates.
Whether you're tracking revenue trends or managing subscription details, this dashboard empowers you to make data-driven decisions to optimize your business strategy.
Navigating the Dashboard
The Subscriptions Dashboard is organized into multiple tabs, each focusing on a specific aspect of your subscription data:
MRR & Subscriptions: Displays high-level metrics like MRR, ARR, and total subscriptions over time.
Table - All Subscriptions: Lists detailed information about individual subscriptions.
Upgrades & Downgrades: Tracks changes in subscription plans and their revenue impact.
Churn Performance: Analyzes subscriber churn rates and trends.
Subscriptions Analysis: Offers advanced visualizations like heatmaps for deeper insights.
Switch between these tabs using the navigation bar at the top of the dashboard.
Filtering and Customizing Data
Customize your view with the filters located at the top of the dashboard:
Group By: Group data by "Daily" or "Monthly" intervals.
Date Range: Select a specific period (e.g., "Last 30 Days: 13 Jun 2025 - 12 Jul 2025").
Adjust these filters to focus on the data most relevant to your needs.
Key Metrics
The dashboard highlights essential KPIs for quick reference:
Monthly Recurring Revenue (MRR): Revenue expected from active subscriptions in a month.
Annual Recurring Revenue (ARR): Revenue expected from active subscriptions in a year.
Total Revenue: Aggregate revenue for the selected period (monthly or yearly).
New Subscribers: Number of subscribers added during the period.
Canceled Subscribers: Number of subscribers who canceled.
Churn Rate: Percentage of subscribers who canceled their subscriptions.
Each metric includes a percentage change from the previous period to show trends at a glance.
Data Visualization
Visualize your subscription data with charts and graphs:
MRR and ARR Trends: Line graphs tracking revenue over time.
Subscriber Growth: Bar charts comparing new and canceled subscribers.
Upgrades & Downgrades: Line graphs showing revenue and subscription changes.
Churn Heatmap: A grid highlighting churn relative to new subscriptions.
Avg. Revenue Per Active Subscriber: Bar charts showing revenue trends per subscriber.
These visuals help you identify patterns, anomalies, and opportunities in your subscription performance.
Detailed Subscription Table
The "Table - All Subscriptions" tab provides a comprehensive view of each subscription:
Period: Subscription start and end dates.
Customer: Subscriber name or email.
Amount: Subscription fee in USD.
Status: Current status (e.g., Active, Canceled, Past Due).
Lifetime Revenue (LTR): Total revenue from the subscriber.
Products: Subscription plan or product details.
Sort the table by clicking column headers, use the search bar to find specific subscribers, and navigate pages with pagination controls (e.g., 10 rows per page).
Interactive Features
Enhance your analysis with these tools:
Search: Find subscribers by name or email in the table view.
Export Data: Download subscription data using the "Export" button.
Add New Product: Introduce new subscription plans with the "Add New Product" button.
Contract Tracker: Access detailed contract information for each subscription.
These features streamline management and reporting tasks.
Troubleshooting: No Data Displayed
If the dashboard shows "No Data" or zero values:
Check Filters: Ensure the date range includes active subscriptions and the correct time zone is selected.
Verify Activity: Confirm there are subscriptions recorded in the selected period.
Review Status: Look for subscriptions marked as "Active" or "Past Due" in the table.
If issues persist, reach out to GrowthOptix support via the "Support" link in the footer.
Need Help?
The Subscriptions Dashboard is your go-to resource for monitoring subscription performance. You can regularly explore its metrics and visualizations to gain insights, optimize your offerings, and grow your business.
For further assistance, please contact support or explore the GrowthOptix platform in more detail.