It uses a tracking script to capture visitor behavior and integrations with advertising platforms to bring in campaign data.
How attribution works
GrowthOptix builds attribution by combining two key data sources:
Website tracking through the GrowthOptix script.
Marketing data from integrated platforms such as Google Ads, Meta Ads, and Microsoft Advertising.
These two sources work together to connect user activity with marketing performance.
Script and integrations
The tracking script and integrations can work independently, but provide the most accurate results when used together.
The script captures visitor sessions, interactions, and events.
Integrations provide campaign, ad, and cost data.
Using both allows GrowthOptix to give a complete view of your marketing performance.
What you can analyze
With marketing attribution, you can:
Identify which channels drive traffic.
Measure campaign performance.
Understand how users interact with your website.
Need Help?
If you need help understanding how attribution works, contact us through the in-app chat, and we’ll be happy to assist.