What the tracking script does
The script collects:
Visitor sessions.
Traffic sources.
Events and interactions.
This data allows GrowthOptix to understand how users behave on your website.
Do integrations replace the script?
No. Integrations and the tracking script serve different purposes.
Integrations bring in campaign and ad platform data.
The script captures on-site user behavior.
They can work independently, but both are needed for a complete attribution setup.
Best setup for accurate attribution
For the most complete and accurate data, we recommend using:
The GrowthOptix tracking script.
Integrations with your marketing platforms.
This ensures you can connect traffic, behavior, and performance in one place.
Need Help?
If you need help installing the tracking script or setting up integrations, contact us through the in-app chat.