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Which metric determines my plan: revenue or visitors?

GrowthOptix determines your plan based on the highest value between your monthly revenue and your monthly visitors.

Written by Luis Schiffmann
Updated this week

How it works

Your plan is calculated using:

  • Monthly revenue (MRR)

  • Monthly visitors

Whichever value is higher will determine your plan tier.

This ensures your plan reflects the actual scale of your business activity.


Example

If your business generates $50K in monthly revenue but receives 120K visitors, your plan will be based on visitors, not revenue.

This means your plan aligns with the metric that requires the most data processing and infrastructure.


Why this approach is used

GrowthOptix uses both revenue and traffic to measure business activity more accurately.

Some businesses generate high revenue with lower traffic, while others have large audiences with lower immediate revenue.

By using the higher value, GrowthOptix ensures your plan supports your real usage.


What this means for your account

Your plan may be influenced by either revenue or traffic, depending on which grows faster.

This allows your account to scale dynamically as your business evolves.


Need Help?

If you’re unsure how your plan is calculated, contact us through the in-app chat, and we’ll be happy to assist.

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