Overview
The Overview section of Marketing Attribution gives you a complete picture of your marketing campaign performance across every connected platform, including Google Ads, Meta (Facebook & Instagram), LinkedIn, X (Twitter), TikTok, and YouTube.
Key Metrics Displayed
The top section summarizes your marketing performance through key metrics that automatically compare against the previous period:
Total Clicks: Number of total visits from all tracked campaigns.
Total Leads: Number of users who submitted a form, started a signup, or engaged in a conversion action.
Total Sales: Number of successful purchases attributed to your ads.
Total Revenue: The total dollar amount generated by those attributed sales.
Total Spend: The total ad spend across all connected channels.
Each metric includes a growth percentage to help you visualize improvement or decline compared to the last selected period.
Sources and Campaigns Tables
Below the summary cards, the data table breaks down performance by:
Sources
Displays aggregated results by marketing platform (Google, Facebook, Instagram, etc.), including:
Clicks, Leads, and Sales
Conversion Rate (Conv. Rate)
Spend and Revenue
ROI (Return on Investment)
Trend, showing how the channel is performing compared to the previous period
This allows you to identify which sources drive the best revenue efficiency and which may require optimization.
Campaigns
The Campaigns tab (next to Sources) provides a more granular view of each campaign running within those channels.
Here, you can analyze which campaigns generate the highest ROI and how they contribute to overall revenue.
Switching Between Views
In the top-right corner, you can choose how to visualize your attribution data:
Data Table View: Shows detailed numeric results by channel and campaign.
Metric Chart View: Displays visual graphs and trend lines to better understand performance over time.
You can switch between both views anytime, depending on your analysis preference.
Adjusting Date Range and Refresh Settings
Use the date selector in the top right corner to view performance for the last 7 days, 30 days, or a custom date range.
The data refreshes automatically every 4 hours, ensuring your numbers stay up to date without manual syncing.
Why It Matters
The Overview dashboard bridges the gap between ad spend and real revenue, giving you clarity on which campaigns truly drive your business forward.
With this data, you can:
Identify your most profitable marketing channels.
Reallocate budget from low-ROI campaigns.
Understand how paid marketing directly impacts recurring revenue (MRR/ARR).
Pro Tip
Use the Landing Page and Device tabs (available in the sidebar) to go deeper into performance insights, such as which pages or devices convert best.
Combining these with the Overview metrics gives you a full-funnel view of your customer journey.