From this dashboard, you can quickly understand how traffic, conversions, revenue, and spend evolve over time, and how different sources contribute to your results.
Overview.
The Overview dashboard combines summary metrics, breakdowns by source or campaign, and visual trend analysis in a single place.
It is designed to answer three core questions:
How is my marketing performing overall?
Which sources or campaigns are driving results?
How is performance changing over time?
Key Metrics Summary.
At the top of the Overview dashboard, you will find a set of summary cards that highlight your main marketing metrics for the selected time range.
These metrics are automatically compared against the previous period to help you spot trends at a glance.
Metrics displayed.
Total Clicks
The total number of clicks generated by your tracked marketing sources.Total Visitors
The total number of unique visitors attributed to your campaigns and traffic sources.Total Sales
The number of completed sales events tracked by GrowthOptix.Total Revenue
The total revenue generated from tracked sales and upsell events.Total Spend
The total advertising spend pulled from connected ad platforms.
Each card shows a percentage change compared to the previous period, making it easy to identify growth or decline.
Sources and Campaigns Breakdown.
Below the summary metrics, the Overview dashboard provides a detailed breakdown of performance using tables.
You can switch between two tabs:
Sources
The Sources tab groups your data by traffic source (for example: Google, Facebook, Direct, Affiliate, Email, etc.).
For each source, you can see:
Clicks.
Page Views.
Leads.
Sales.
Revenue.
Conversion Rate.
Spend.
This view helps you understand which channels are driving meaningful results and how efficiently each source converts traffic into revenue.
Campaigns
The Campaigns tab shows the same metrics but broken down by individual campaigns instead of sources.
This view is especially useful when you want to compare performance between campaigns running on the same platform or across different platforms.
Switching Between Data Table and Metric Chart Views.
At the top of the Overview dashboard, you can switch between two visualization modes:
Data Table View
Displays detailed numeric data by source or campaign.Metric Chart View
Displays visual charts that show how a selected metric evolves.
This allows you to move seamlessly between detailed analysis and trend visualization depending on your needs.
Metric Chart View.
When Metric Chart View is enabled, the dashboard displays a time-based chart for the selected metric.
For example, you can visualize:
Conversion Rate over time.
Clicks over time.
Revenue trends.
The chart compares the current period against the previous period, making it easier to spot changes in performance.
You can also:
Change the grouping (daily, weekly, monthly).
Filter by integration or metric.
Date Range and Time Controls.
In the top-right corner of the Overview dashboard, you can control how data is displayed over time.
You can:
Select predefined ranges such as Last 30 Days, This Month, or Last 12 Months.
Choose a custom date range.
Compare performance against the previous period.
All metrics and charts update automatically based on your selection.
Filters
The More Filters option enables you to refine the data displayed in the Overview dashboard.
Available filters may include:
Source.
Campaign.
Medium.
Country.
Device.
Event Type.
Filters help you focus on specific segments without leaving the Overview section.
Why the Overview Dashboard Matters.
The Overview dashboard connects traffic, conversions, revenue, and spend in one place, helping you move beyond surface-level metrics.
With this dashboard, you can:
Identify which channels and campaigns generate real revenue.
Detect performance changes over time.
Make more informed decisions about budget allocation.
Understand how marketing efforts impact business outcomes.
Tip.
Use the Landing Page, Device, Geography, and Referrers sections from the sidebar to drill deeper into specific performance dimensions once you identify trends in the Overview dashboard.