By combining data from The Script’s attribution tracking with GrowthOptix’s revenue analytics, you can understand exactly which landing pages generate the highest engagement, conversions, and revenue; all in one view.
What the Landing Page Table Shows
Each row in the table represents a landing page where visitors first arrived after clicking one of your tracked ads or links.
You can analyze page-level performance based on five main metrics:
Landing Page: The specific page URL that served as the user’s first entry point (e.g.,/pricing, /signup, /product-a).
Visits: The total number of visitors who landed on that page from your marketing campaigns.
Conversions: How many visitors completed a defined action on that page (sign-up, purchase, etc.).
Conversion Rate: The percentage of visitors who converted on that page.
Revenue: The total amount of revenue attributed to that landing page.
Performance: A visual progress bar that reflects how well the page performs compared to others on your site.
How to Interpret the Data
High Conversion Pages
Pages such as /checkout or /signup typically show higher conversion rates (13–17%).
These indicate strong intent and efficient conversion flow — ideal for scaling or replicating success across other pages.
Top Traffic Pages
Pages like /home or /blog may attract large visit volumes but lower conversion rates.
These are valuable for awareness campaigns, but you can improve their ROI by optimizing CTAs or adding conversion triggers.
Revenue-Generating Pages
Look for pages where both conversion rate and revenue are high.
For example, /pricing and /product-a show strong alignment between qualified traffic and sales outcomes.
Why This Matters
Understanding landing page performance helps you:
Identify which pages truly drive sales, not just visits.
Optimize your marketing funnels to focus on high-performing entry points.
Eliminate underperforming or high-bounce pages that waste ad spend.
Improve ROI by aligning ad campaigns with proven high-conversion landing pages.
Pro Tip
Use the Landing Page insights alongside the Overview and Device tabs to understand where users come from and how they convert best.
For example:
If a page performs well on desktop but not mobile, visit the Device tab for deeper analysis.
Combine this view with Referrer data to trace which ad source drives the best-performing landing pages.