This view helps you understand where conversions and revenue actually happen, so you can optimize landing pages, ad creatives, and budgets based on real device-level performance tracked by the GrowthOptix Script.
Device Overview Table.
At the top of the Device section, you’ll find a table that breaks down your marketing performance by device type.
Each row represents a device category and shows how users from that device interact with your campaigns.
Columns available in the Device table.
You can customize which columns are visible using the Columns button. The available metrics include:
Device Type.
The category of device used by the visitor, such as Mobile, Desktop, Tablet, TV, Wearable, or Other.Clicks.
The number of ad clicks generated by users on that device.Page Views.
The total number of page views generated by those users after clicking an ad.Conversions.
The number of tracked conversion events completed on that device.
Conversions are calculated from configured events such as sales, signups, or leads.Conversion Rate.
The percentage of clicks that resulted in a conversion on that device.Revenue.
The total revenue attributed to conversions generated on that device.
How to Read Device Performance.
The Device table allows you to quickly compare traffic quality vs. business impact across devices.
Desktop.
Desktop typically shows:
Lower click volume compared to mobile.
Significantly higher conversion rates.
The highest share of attributed revenue.
This usually indicates stronger purchase intent and a more frictionless checkout or signup experience.
Mobile.
Mobile often generates:
The highest number of clicks and page views.
Lower conversion rates.
Lower revenue per visitor.
This can highlight opportunities to improve mobile UX, page speed, or simplify forms and checkout flows.
Tablet, TV, Wearable, and Other.
These devices usually represent a small portion of traffic and conversions.
They are useful for:
Understanding edge-case behavior.
Supporting cross-device attribution.
Identifying niche opportunities for retargeting.
Conversion Rate by Device Chart.
Below the table, the Conversion Rate by Device chart provides a visual comparison of how efficiently each device converts.
Each bar represents a device type.
Taller bars indicate higher conversion efficiency.
Hovering over a bar shows the exact conversion rate.
This chart makes it easy to spot underperforming devices at a glance.
Date Range and Time Controls.
In the top-right corner, you can adjust the date range to analyze performance for:
This month.
Last month.
Custom ranges.
All-time data.
All device metrics update automatically based on the selected period.
Why Device-Level Analysis Matters
Understanding device performance helps you:
Identify where your highest-value customers convert.
Optimize landing pages for the devices that matter most.
Allocate ad spend toward devices with better ROI.
Detect UX or performance issues affecting mobile or tablet users.
With GrowthOptix, device insights are directly connected to real conversion and revenue data, not just traffic volume.
Pro Tip.
Combine the Device view with:
Landing Pages to see which pages perform best on each device.
Overview to understand how device performance contributes to overall revenue.
Referrers to identify which sources drive high-quality traffic per device.
This gives you a full picture of who converts, where they land, and on which device.