This view helps you identify which devices bring in the most conversions and revenue, so you can allocate budget and optimize ad creatives accordingly.
Metrics Shown in the Device Table
Each row represents a specific device type with key performance indicators that connect traffic behavior to actual revenue.
Device Type
The device category your visitors used to access your landing pages (Desktop, Mobile, or Tablet).
Visits
The total number of visits from each device type.
Conversions
How many users from that device completed a goal, for example, making a purchase, signing up, or submitting a form.
Conversion Rate
The percentage of visits that resulted in a conversion. A higher rate means stronger performance on that device.
Revenue
The total amount of revenue attributed to users from that device type.
CAC (Customer Acquisition Cost)
The average cost to acquire one customer on that specific device. Lower CAC values indicate more efficient performance.
Example Analysis
Desktop:
Shows the highest conversion rate (9.0%) and revenue ($42,000), with a low CAC of $58.
→ Indicates this device is delivering a strong ROI. Perfect for scaling ad spend toward desktop users.Mobile:
Generates higher traffic (6,431 visits) but a lower conversion rate (4.3%) and higher CAC ($90).
→ Suggests the mobile experience may need optimization, such as faster page loads or simplified checkout flows.Tablet:
Converts moderately (6.1%) with a CAC of $75, contributing to a steady but smaller revenue share.
→ Often a secondary channel, but useful for retargeting and cross-device campaigns.
Conversion Rate by Device Chart
Below the table, the Conversion Rate by Device chart provides a visual comparison of how each device performs.
The height of each bar represents the overall conversion efficiency.
Hovering over each bar shows exact conversion rates for desktop, mobile, and tablet.
Use this visualization to spot underperforming devices and adjust ad creatives or landing pages accordingly.
Why This Matters
Device-level analysis helps you:
Understand where your best conversions come from.
Optimize landing page design and UX for top-performing devices.
Adjust ad targeting or budgets to maximize ROI.
Detect if mobile campaigns are underperforming due to experience or audience mismatch.
With The Script, you no longer guess which devices are profitable; you know exactly where to focus your marketing efforts.
Pro Tip
Combine the Device insights with the Landing Page report to see which pages perform best per device type.
For example:
If
/pricingperforms well on desktop but poorly on mobile, you can run A/B tests to improve the mobile experience.If certain campaigns are driving low CAC on tablets, you can scale similar campaigns to other audiences using that device.