This view is powered entirely by the GrowthOptix Tracking Script, which records the referrer URL each time a user lands on your website.
What the Referrers View Shows.
The Referrers report provides a URL-level breakdown of inbound traffic sources, allowing you to analyze which external links, platforms, or entry points are driving visits to your site.
Each row represents a referrer URL detected when a visitor arrives.
Referrer Table Breakdown.
Each row in the table includes the following columns:
Referrer URL
The exact URL or source that sent traffic to your site.
Examples include:
direct(users who arrived without a detectable referrer).Social platforms (e.g.
m.facebook.com).External tools or apps.
Other websites linking to your domain.
Visits
The total number of sessions generated by that referrer during the selected date range.
New Users
The number of visitors who arrived from that referrer and had not visited your site before.
Bounce Rate
The percentage of sessions where users left without performing any additional interaction or event.
A high bounce rate may indicate:
Low intent traffic.
Poor landing page relevance.
Mismatch between the referrer and the destination page.
Traffic Volume
A visual bar representing the relative share of traffic compared to other referrers.
Customizing Columns.
You can customize which metrics are visible in the table using the Columns button in the top-right corner.
From the column selector, you can enable or disable:
Referrer URL.
Visits.
New Users.
Bounce Rate.
Traffic Volume.
This allows you to focus on the metrics most relevant to your analysis.
Filtering by Date Range.
Use the date selector in the top-right corner to analyze referrer performance across different periods.
Available options include:
Last 30 Days.
This Month.
Last Month.
Last 3 Months.
Last 6 Months.
Last 12 Months.
All Time.
Custom date range.
Data availability depends on when the GrowthOptix Tracking Script was installed and actively collecting data.
How to Interpret the Data
Identify High-Quality Referrers
Referrers with:
Consistent visit volume.
Low bounce rates.
High share of new users.
These sources are typically sending qualified traffic.
Detect Low-Intent Traffic.
Referrers with:
High visit counts.
Very high bounce rates.
These may indicate:
Irrelevant traffic sources.
Landing pages that do not match visitor expectations.
Understand “Direct” Traffic.
The direct referrer usually represents:
Users typing the URL manually.
Bookmarked visits.
Traffic where the original referrer could not be detected.
High direct traffic often correlates with strong brand awareness.
Where the Data Comes From.
All Referrers data is collected exclusively through:
The GrowthOptix Tracking Script.
Automatically captured referrer headers.
Real user sessions and visits.
No external ad or analytics integrations are required for this view.
Why This Matters.
The Referrers view helps you:
Understand which external sources drive real traffic to your site.
Identify underperforming referral channels.
Improve landing pages based on referrer intent.
Validate the effectiveness of partnerships, social posts, or campaigns.
Pro Tip.
Combine the Referrers report with:
Landing Page to see where referrer traffic lands.
Overview to understand how referrer traffic impacts overall performance.
For example:
If a referrer sends traffic primarily to
/pricingwith low bounce rates, it may indicate strong purchase intent.If a referrer sends traffic to informational pages with high bounce rates, consider adjusting messaging or destination URLs.