Instead of manually building URLs or relying on spreadsheets, the UTM Manager centralizes your tracking links and connects them directly to The Script, so every click, visit, and conversion is correctly attributed.
What Is the UTM Manager?
The UTM Manager is a dashboard that enables you to generate standardized UTM links for your marketing campaigns across various platforms, including Google, Facebook, LinkedIn, TikTok, and more.
Each UTM link created here feeds clean attribution data into:
Overview.
Landing Page.
Device.
Geography.
Referrers.
This ensures your dashboards reflect real campaign performance without inconsistent naming or missing parameters.
Understanding the UTM Manager Table
The main table displays all UTM links created in your workspace.
Each row represents a single tracking link and includes the following columns:
Source.
The traffic origin (e.g. google, facebook, linkedin).Medium.
The channel type (cpc, paid_social, email, organic).Campaign.
The campaign identifier or name (e.g.{campaignid},summer_launch).Term.
Optional parameter, commonly used for keywords or targeting (e.g.{keyword}).Content.
Optional parameter to differentiate creatives (e.g.{creative},video_ad_1).View.
Opens the generated UTM link for preview and copying.Created At.
The date when the UTM link was generated.Action.
Allows deleting the UTM link when enabled.
You can customize visible columns using the Columns button in the top-right corner.
Creating a New UTM Link.
To create a new tracking link, click + Create UTM in the top-right corner of the dashboard.
Step 1: Choose How to Create the UTM.
You can either:
Add Manually, or
Select a predefined platform such as Google, Facebook, LinkedIn, TikTok, Reddit, Pinterest, Snapchat, or X.
Selecting a platform automatically pre-fills recommended UTM values.
Step 2: Fill in the UTM Fields
Provide the following details:
Base URL
The landing page you want to track (e.g.https://yourwebsite.com/pricing).utm_source
The platform generating traffic (google, facebook, linkedin).utm_medium
The channel type (organic or paid).utm_campaign
The campaign name or identifier.utm_term (optional)
Keywords or targeting descriptors.utm_content (optional)
Creative or variation identifier.
As you fill the fields, GrowthOptix automatically generates the final UTM string in real time.
Viewing and Copying the UTM Link
Once saved, you can click View link to see the fully generated UTM URL.
From there, you can copy the link and use it in:
Ads platforms.
Email campaigns.
Landing pages.
Social posts.
SMS or referral campaigns.
GrowthOptix automatically detects all UTM parameters through The Script, so no extra setup is required.
How UTM Links Impact Marketing Attribution.
Every visit that arrives through a UTM link created in the UTM Manager is automatically connected to:
Campaign performance.
Referrer source.
Conversion events.
Revenue attribution.
This allows your dashboards to clearly answer questions like:
Which campaigns drive real revenue?
Which sources convert best?
How does performance vary by device or geography?
Why This Matters.
Using the UTM Manager helps you:
Maintain clean and consistent naming conventions.
Avoid broken or incomplete attribution data.
Eliminate manual URL building.
Improve collaboration between marketing and analytics teams.
Ensure dashboards reflect accurate campaign performance.
Pro Tip: Standardize Your Naming.
Use consistent naming patterns across campaigns for cleaner reporting.
Example:
utm_source=google utm_medium=paid utm_campaign=subscription_launch utm_term={keyword} utm_content={creative}This makes filtering, comparison, and long-term analysis significantly easier.
Need Help?
If you’re unsure how to structure your UTMs or want to confirm your links are being tracked correctly, make sure your GrowthOptix Tracking Script is installed and active.
Our team is happy to help review your setup.