All Geography data is powered directly by the GrowthOptix Tracking Script, which detects visitor location automatically and attributes performance to each country without requiring external integrations.
This view is especially useful for identifying high-performing regions, validating international campaigns, and understanding geographic demand patterns.
Performance Summary (Top Cards)
At the top of the Geography view, you’ll find aggregated performance metrics for the selected date range.
These summary cards include:
Total Clicks – Total clicks tracked by the GrowthOptix script.
Total Visitors – Unique visitors detected across all countries.
Total Sales – Total completed sales attributed to tracked events.
Total Revenue – Revenue generated from tracked conversion events.
Total Spend – Ad spend pulled from connected ad integrations (if available).
Each metric automatically compares against the previous period, allowing you to quickly assess growth or decline.
Geography Table (Country-Level Breakdown).
Below the summary cards, the Geography table provides a country-by-country breakdown of performance.
Each row represents a country detected by the GrowthOptix script and includes the following metrics:
Country.
The detected country of the visitor.
Below the country name, you’ll see a market share percentage, indicating that country’s proportion of total traffic.
Unique Devices.
The number of unique devices detected from that country.
This helps you understand reach and device diversity per region.
Page Views.
The total number of page views generated by visitors from that country.
Clicks.
The total number of clicks attributed to users from that country.
Sales.
The number of completed sales generated by visitors from that country.
Conversions
The total number of tracked conversion events.
A conversion rate percentage is displayed next to the conversion count.
Revenue
The total revenue attributed to that country, calculated from conversion events that include revenue values.
Customizing Table Columns
You can customize which columns are visible in the Geography table by clicking Columns in the top-right corner.
Available columns include:
Country.
Unique Devices.
Page Views.
Clicks.
Sales.
Conversions.
Revenue.
Growth.
ROI.
Leads.
You can enable or disable columns and reorder them to match your analysis needs.
Date Range & Refresh Behavior
Use the date picker in the top-right corner to analyze Geography data across different timeframes:
Last 30 Days.
This Month.
Last Month.
Last 3 Months.
Last 6 Months.
Last 12 Months.
All Time.
Custom date range.
Data availability depends on when your GrowthOptix tracking script was installed and actively collecting data.
The dashboard refreshes automatically, ensuring your Geography insights stay up to date.
Insights View (Geography Insights).
In addition to the Performance view, Geography also includes an Insights tab.
This view highlights geographic trends and summaries, such as:
Revenue Distribution
A ranked list of countries based on total revenue contribution.
This helps you quickly identify your top revenue-generating regions.
Conversion Insights
A summary of countries with the highest conversion counts and conversion rates.
This is useful for spotting regions with strong intent but lower traffic, or high traffic but weak conversion.
Why Geography Matters.
The Geography view helps you:
Identify which countries generate the most revenue and conversions.
Validate international ad campaigns and regional targeting.
Detect emerging markets with growing traffic or conversion rates.
Allocate budget more efficiently across regions.
Understand geographic demand without relying on external analytics tools.
Because all data is collected directly by the GrowthOptix script, Geography insights remain consistent across dashboards and attribution views.
Data Source & Tracking Notes.
All Geography data comes exclusively from:
The GrowthOptix Tracking Script installed on your website.
Automatic IP-based country detection.
Tracked click and page view events.
Custom conversion events implemented via
GrowthOptix.trackEvent().Revenue values passed through conversion events.
No third-party integrations are required for Geography tracking to work.
Need Help?
If you need help verifying your script installation, checking event tracking, or understanding how Geography data is calculated, our team is here to help.