To do that, GrowthOptix works with two complementary products, each with its own data flow:
Smart Revenue Analytics.
Marketing Attribution.
This article explains where the data comes from, how it’s processed, and what each product is responsible for, so you know exactly what to expect from day one.
The Two Data Pillars in GrowthOptix.
GrowthOptix does not rely on a single data source. Instead, it combines revenue data and marketing interaction data, each coming from the systems that know them best.
1. Smart Revenue Analytics
Source of truth: your payment gateways
Smart Revenue Analytics focuses on actual money movement.
It works by connecting directly to:
Once connected, GrowthOptix automatically pulls:
Transactions.
Subscriptions.
Customers.
Revenue events.
Refunds and churn signals (when available).
This data is not estimated or inferred. It comes straight from your payment providers.
What this product answers:
How much revenue am I generating?
How many customers do I have?
How is MRR / ARR evolving over time?
What is my churn and growth trend?
2. Marketing Attribution
Source of truth: user behavior + marketing platforms
Marketing Attribution focuses on how users arrive, interact, and convert.
It works using two main components:
The GrowthOptix Tracking Script
Installed on your website, the script tracks:
Visits and sessions.
Landing pages.
Referrers.
Devices and geography.
Custom events (leads, signups, sales, upsells).
This is the only way GrowthOptix knows what users do on your site.
Without the script:
Traffic can’t be tracked.
Events won’t fire.
Attribution data will be incomplete.
Marketing Platform Integrations
You can optionally connect advertising platforms such as:
Google Ads.
Meta (Facebook & Instagram).
Bing.
TikTok.
Other supported platforms.
These integrations provide:
Campaign metadata.
Ad spend.
Channel-level context.
They do not track user behavior. They only add cost and campaign structure to the data collected by the script.
How Both Products Work Together.
While each product can work independently, their real power appears when combined.
Here’s how the data flows:
Marketing Attribution tracks:
Where users come from.
What they do on your site.
Which events they trigger.
Smart Revenue Analytics tracks:
When money is actually generated.
Which customers pay.
How revenue evolves over time.
When both are active, GrowthOptix can:
Connect marketing activity to real revenue.
Calculate metrics like ROI, CAC, and revenue per channel.
Show which campaigns drive actual business results.
What GrowthOptix Does Not Do.
To set clear expectations:
GrowthOptix does not guess revenue.
GrowthOptix does not create events automatically.
GrowthOptix does not replace payment gateways or ad platforms.
GrowthOptix does not modify your data.
It collects, connects, and analyzes data from systems you already trust.
Why This Approach Matters.
By separating responsibilities clearly:
Payment gateways remain the source of truth for money.
The tracking script remains the source of truth for user behavior.
Marketing platforms remain the source of truth for spend.
GrowthOptix simply brings everything together in one place, so you can make decisions based on facts, not assumptions.
What to Do Next.
If you’re just getting started:
Install the GrowthOptix Tracking Script to activate Marketing Attribution.
Define your key events so conversions can be measured correctly.
Once these pieces are in place, GrowthOptix will begin turning your raw data into clear, actionable insights.