Adding UTM parameters ensures that traffic from your campaigns is correctly tracked inside the GrowthOptix Marketing Attribution dashboard, allowing you to accurately analyze campaign performance and conversions.

Watch the video below for a full walkthrough of the setup process.

Log in to your GrowthOptix account.

Navigate to the UTM Manager located at the left-bottom of the platform and click Create UTM.

From there, click Create UTM to generate a new tracking link.

GrowthOptix includes predefined templates for several advertising platforms.

Select LinkedIn from the available options.

Once the LinkedIn template is selected, GrowthOptix will automatically populate the correct tracking parameters.

These parameters help GrowthOptix identify where traffic is coming from and attribute campaign performance correctly.

Click Copy to Clipboard to copy the generated parameters.

Then click Save so you can access the link again later if needed.

Finally, you will see the LinkedIn UTM you just created.

Next, log in to your LinkedIn Ads account and navigate to Ads Campaign Manager, which is where LinkedIn advertising campaigns are managed.

Inside Campaign Manager, go to Account Settings and scroll until you find the section called URL Parameters.

This section allows you to configure tracking parameters that apply to all ads in the account.

Paste the parameters you copied from GrowthOptix into the URL Parameters field.

Once pasted, click Save.

LinkedIn will automatically apply these tracking parameters to all ads within the account.

Once this setup is complete, traffic from your LinkedIn Ads campaigns will include the UTM parameters needed for GrowthOptix to correctly attribute visits and conversions.

This data will automatically appear in the Marketing Attribution dashboard, allowing you to analyze campaign performance across channels.

If you're unsure whether your tracking parameters are configured correctly, our support team can help. Contact us through the in-app chat or email [email protected].