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Add a New Data Source

Data sources power both Revenue Analytics and Marketing Attribution inside GrowthOptix.

Written by Luis Schiffmann
Updated over a week ago

Adding a data source allows GrowthOptix to import the data required to power your dashboards, analytics, and attribution insights.

A data source is any integration that connects your business data to the platform. Once connected, GrowthOptix automatically syncs the relevant data and makes it available across your dashboards.

Depending on the product you are using, data sources may include revenue platforms or marketing platforms.

Types of Data Sources in GrowthOptix

GrowthOptix currently supports two main categories of data sources:

Revenue Data Sources

These integrations provide the financial data used in Revenue Analytics dashboards.

Examples include:

  • Stripe

  • PayPal

These integrations allow GrowthOptix to analyze:

  • Revenue trends.

  • Customer lifecycle metrics.

  • Subscription performance.

  • Transaction and product data.

Marketing Data Sources

These integrations power the Marketing Attribution dashboards.

Examples include:

  • Google Ads.

  • Meta Ads.

  • Microsoft Advertising.

  • Etc

These integrations allow GrowthOptix to import:

  • Campaign performance

  • Advertising spend

  • Clicks and impressions

  • Reported platform metrics

How to Add a New Data Source

Follow these steps to connect a new integration to GrowthOptix.

  1. Log in to your GrowthOptix account.

  2. Navigate to the Integrations section.

  3. Locate the data source you want to connect.

  4. Click Connect.

  5. Authorize the connection with the external platform.

Once authorized, GrowthOptix will begin syncing data from that platform.

What Happens After Connecting a Data Source

After you connect a data source:

• GrowthOptix begins importing data from the platform.
• The synchronization process may take a few minutes, depending on the size of the account.
• Once complete, the data will begin appearing across the relevant dashboards.

For example:

  • Revenue data will appear in Revenue Analytics dashboards.

  • Advertising data will appear in Marketing Attribution dashboards.

Important Note About Marketing Attribution

If you are connecting marketing platforms such as Google Ads, Meta Ads, or Microsoft Advertising, we strongly recommend installing the GrowthOptix tracking script on your website.

Platform integrations provide reported advertising metrics such as clicks and spend, while the GrowthOptix script tracks visitors, conversions, and revenue.

Using both together enables advanced analytics such as:

  • Conversion Rate.

  • ROI.

  • ROAS.

  • Attribution models.

Managing Your Data Sources

You can manage your integrations at any time from the Integrations section.

From there, you can:

• Connect new platforms.
• Review existing integrations.
• Disconnect data sources if needed.

Disconnecting a data source will stop future data synchronization.

Need Help?

If you experience any issues connecting a data source, contact the GrowthOptix team through the in-app chat inside the platform. Our team will be happy to help you complete the setup.

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